I know there are many blog posts and news articles addressing the morality of internet privacy, but there seemed to be an influx of key issues recently. Browsing through my reader, it seemed like every second article Mashable was publishing had to do with privacy issues dealing with Google. I have always had the opinion that if you “have nothing to hide, then there should be nothing to worry about”, but those sentiments are slowly starting to change as the company continues to grow. At what point is there too much information available online?
Finding your Voice
Last week I promised to provide you with a questionnaire to help give you insight into who you are and exactly what you are trying to achieve. You can find the questionnaire here.
The Questionnaire
The questionnaire is by no means all-encompassing. The sole purpose is to get your ideas flowing about how you should go about spending your time in the social media space. In the end, time becomes your largest constraint. There is a method to my madness! Answering the questions will allow you to reflect and establish your voice accordingly.
Mmm, pie anyone?
In the words of my son Ayden, “Pie, I love Pie!”
Now I don’t know how keen he is on key lime pie (his favorite is pumpkin pie made by none other than his Grandpa), but it is one of my favorites. I have to admit that I have never made one from scratch, but this recipe is well worth the try.
Shaun Fillmore, one of my collegues at Engine, made this pie for his wife Holly on her birthday last year, and I remember quite clearly his description of the process and the outcome! Sheer brilliance. Thanks for sharing Fillmore!
#bvilletweets
From the moment we climbed the stair case at Earl & Angelo’s restaurant in Belleville, the #bvilletweets excitement began. We were greeted by staff and management, and assured that we were free to roam the premises – anything we needed we could ask for. Drinks were ordered and free appetizers were given as tweeter after tweeter entered into the lounge, filling out name tags with their Twitter handles, and sparking conversation. A great time was had by all, and we can’t wait to do it again soon!
Special thanks to the Winding Violets, who once again came out and documented our revelry on film. Make sure to follow the Winding Violets on Twitter and Facebook. For a complete album of pictures, check out our Facebook Fan Page.
Here’s what our interns had to say about their experience:
Who Am I?
I read many posts around the web giving free advice to individuals about how to get started or succeed in social media. Excluding the bloggers who are trying to sell you something or the ones who have no idea what they are talking about, the first step is usually to create goals. They will usually provide some example questions, such as:
- Are you trying to increase sales?
- Bring more traffic to your website?
- Create brand-awareness?
- Build relationships?
Eventually, you start thinking about a complete social media program by asking yourself questions like:
- How will you measure changes?
- Are you going to be passive, reactive, engaged or create with your social media efforts?
- What amounts of time are you spending listening, initiating, responding, etc?
- How many people will it take to accomplish your social media efforts?
At this point, most people become a little overwhelmed by these questions. It is very easy to get ahead of yourself with social media efforts and focus your attention in the wrong places. Simply asking yourself, “Who am I?” before thinking about your goals will help you get a solid foundation and understanding about what you are trying to achieve.
Spring Food Trends – right up my alley!
Four of my favorite foods have made the spring top 10 list, Premium Beef Burgers, sweet potatoes, bacon and Mangos. And guess what, we can have all four in one sitting!
Chocolate Anyone?
Isn’t it just awesome, another long weekend has arrived! The sun is shinning, the birds are singing and the anticipation of a weekend filled with chocolate is mounting!
Easter is another splendid excuse for feasting with family and friends, and of course the traditional Easter Egg Hunt – tons of chocolate, hidden in those “oh so hard to find” places. Kids madly running around trying to make sure that they get more than their share. Little do they know, that after all of their hard work, they’re going to have to split their stash up amongst everyone just to keep things fair! I can hear it now, “come on mom, really?”
Port – Portugal’s Prodigal Son
This weeks recipe was sent to me by my cousin in one of her Real Estate newsletters, I was instantly drawn in by the ingredients, some of my personal favourites; beef tenderloin, shallots, jelly, balsamic vinegar, rosemary & port, need I say more! I’m drooling as I type…
In my 17 years as a flight attendant (I wasn’t always a brilliant marketing consultant)I probably spent a total of about 6 months in Portugal – where I grew a fond appreciation for their country side, their food & yes, their Port!
Port is a fortified wine produced in the Douro Valley in northern Portugal. It gets its name from the seaport city of Porto at the mouth of the Douro River. It is commonly served as a dessert wine and is typically a sweet red wine, but also comes in dry, semi-dry and white varieties. Me, I’ll drink it any time!
Beef Tenderloin & Plum Reduction
- 1 (1 ¾ lb.) beeftenderloin
- 1 tbsp olive oil
- 1 tbsp black pepper, coarsely ground
- 1 ¾ tsp salt
- 1 tbsp butter
- 1 ½ cups sliced shallots
- 1 ½ cups chicken broth
- ½ cup beach plum or red current jelly
- 2 tbsp balsamic vinegar
- 1 cup ruby port
- 2 tsp. Thyme
- 1 tsp chopped fresh rosemary
Brush beef with olive oil, sprinkle pepper and 1 ½ tsp of salt evenly on all sides. Cover beef with plastic wrap, and let stand 30 min at room temperature.
Preheat oven to 450. Cook beef in large skillet over med – high heat; brown all sides, about 2 min. Remove beef, place on broiler pan that has been lightly greased with olive oil. Bake for 20 min.
Remove from oven; cover with foil and let stand. Return skillet to medium – high heat; add butter and shallots to pan, stir 1 min. Add broth, jelly, vinegar, port, thyme, and rosemary; bring to a boil. Cook about 17 minutes. Remove from heat; add ¼ tsp salt if needed. Cut beef crosswise and serve with sauce.
Voila! It’s as simple as that, Enjoy!
Kerry
Maple: it’s Not Just for Breakfast Anymore…
I can almost taste it…I can definitely smell it, so sweet & sticky, like a heavenly gift, no, not from above, but from the Canadian Maple tree! You got it, springs best, maple syrup! The sap is flowing and the production is starting, in the next few weeks, March 27 & 28th to be precise, Maple in the County will attract visitors from all over to our brilliant agricultural hub. mapleinthecounty.ca
When you think about it, the Maple tree has to be the “Goddess” of all tress. The amber liquid that flows from its loins has put Canada on the map, as the producer of the best maple syrup in the entire world. Kudos to us!
Everything is coming up maple, and so it should. We need to make sure that this decadent delight has its rightful place on our tables, whether it’s for breakfast, lunch or dinner.
Every year at this time I can’t wait to make my trip to Black River Cheese, their Maple Cheddar is to die for, I’m truly addicted, it’s kind of like fudge, but cheese…
Cheddar Ale Soup
- 4 Tbsp butter
- Ground fresh pepper, to taste
- 1 small onion, chopped
- 1 large clove of garlic, minced
- 1 Tsp Worcestershire Sauce
- 1 Tbsp Maple Syrup
- 1 Bottle of your favorite beer
- 3 – 4 cups chicken broth or stock
- 3 Tbsp flour
- 2 Cups light cream or milk, or 1 cup of each
- 2 Cups sharp cheddar cheese, grated
- 1/2 Cup crumbled Maple Cheddar for garnish
Melt 1 tbsp butter in pot on medium low heat. Add onions and garlic, sprinkle with salt & pepper, sauté until onions are soft.
Add beer, Worcestershire, and maple syrup. Continue to cook for a few minutes. Add broth and bring to a boil, reduce, and simmer while you make the cheese sauce.
Melt remaining butter in saucepan on medium heat. Stir in flour a bit at a time, stirring to keep it smooth. Cook butter and flour mixture for a few minutes to remove the raw flour taste. Remove from heat, add cream & milk slowly, stirring to keep it smooth and lump free.
Return cream sauce to the heat; add cheese a bit at a time, stirring constantly until it melts. Slowly add cheese sauce to the soup. Stir, making sure it doesn’t clump.
Ladle into bowls, garnish with crumbled Maple Cheddar & serve with toasted rye bread.
Voila, a yummy masterpiece! Now you deserve a pint or two of that beer that you put into the soup.
Cheers,Kerry
(Check out my salmon recipe from January, a hint of maple seals in the spices and adds amazing flavor)
Spring ahead with Kerry
After this weekend, it’ll be official, at least in my mind, Spring is here! We set our clocks forward tomorrow night, that’s right, it is time to Spring forward – yippee!
With grand thoughts of sunshine and warmer weather, the scent of fresh rain luring colorful spring flowers out of hiding and that oh so familiar sound of a spring robin singing it’s tune ~ out comes my gardening & cottage life magazines, and even more important, all of my spring recipes. Later comfort foods, don’t worry, we’ll hook up next winter!
Roasted lamb, mild and tender, delicate melt in your mouth flavor, so simple to prepare ~ and one of my favorites!
Spring Lamb With a Hint of Mint
- 1 leg of lamb
- Sea salt & fresh ground blk pepper
- 1 tsp Worcestershire Sauce
- 1 tbsp Dijon mustard
- Large bunch of mint, washed, leaves only
- 3 cloves of garlic, 2 minced & 1 sliced
- 125 ml olive oil
- 250 ml chicken stock
Remove excess fat & thin membrane from lamb, wash and pat dry. Score lamb all over and season with salt & pepper. Randomly place slices of garlic score marks.
In food processor blend salt, pepper, Worcestershire, Dijon, mint and minced garlic. Slowly add oil to mixture, once blended, brush mixture over entire lamb. Place on rack in roasting pan, roast @ 450 for 10 min. to sear & lock in juices, then turn temperature down to 325 and cook for an additional 1.5 hrs (med. Rare) – 2 hrs (medium).
Remove lamb from roasting pan, tent with foil and lest rest for 15 min. Skim fat from pan drippings and add chicken stock, boil, scraping up any brown bits from pan. Keep sauce warm.
Slicing lamb from leg bone – Place lamb with meatier portion facing up. Grip shank end with a towel. Cutting down to bone, cut 1/4” thick slices. With knife parallel to bone, cut slices from bone. Turn lamb so remaining meaty portion faces up. Repeat same steps as above. Arrange on platter; drizzle pan sauce over top.
Serve with steamed baby carrots, tops trimmed & delicate spring asparagus.