You are currently browsing the Engine Communications posts tagged: Content Marketing

Belleville Bulls New Fan Page Launched

We’re happy to announce the launch of a special Belleville Bulls Fan Webpage.

This is for you - Belleville Bulls Fans











Connect with Your Belleville Bulls. See home games and event info.

Your Instagram & Twitter Pics Shared!
Post your pics on Instagram & Twitter using the hashtag #BellevilleBulls and get featured on the webpage.

Player Collector Cards
Click through the players collector cards where you can see personal pics and learn their likes and dislikes including following them on Twitter.

Social Media Sharing
See Belleville Bulls Facebook, Twitter feeds and share posts. Don’t forget to watch the Plays of the Week videos too! Most of all, Share your best Belleville Bulls Moments on our Facebook wall!

Thank you Belleville Bulls Fans! Please share.

Click here to see Your Bulls Fan Page





Engine Communications has been taking #Google #Search Results by storm – ORGANICALLY, without paid ads!

How is this SEO happening?

Engine, a local branding and marketing agency researches your industry, competition, finds your (USP) unique selling points and then adds relevant content online. Most of all, they understand business and how clients/customers think. They are experts in Content Marketing, SEO (search engine optimization), Strategies, Branding and the Power of the Written Word.

“Thanks again for everything yesterday with respect to YP.  I shared the news and savings with the rest of my family & they were excited and shocked about the over $500/month savings!”

~ Mark Kotsovos. Tomasso’s Itallian Grille

Advertising Budget Results?

Ad budgets are being slashed and moved around, saving local businesses thousands in unnecessary expenditures.

Interested in Saving Money for Your Business?

Have Engine review your online presence. Call 613.771.0090 or email Laura

Want the Best Website?

Start With the Answer!

It’s not about you. People are so busy today, they’re either surfing the net or have landed on your #website via #Search Engines or connection recommendations because they’re looking for answers to their questions or problems.

It may be to learn, for entertainment, to connect, to increase their business or to find help for themselves, family or friends, but basically they’re looking for answers. They’re looking for content that provides VALUE, solving their needs, essentially answering the question:

‘What’s in it for me?’
People are too busy today, have too many choices and things to do. You have 3-5 seconds for users to decide if they are in fact on the right website, the best solution that answers their quest. So, your site better give them what they want, NOW.

Who Are They?
When you start with the answer, make sure you’re addressing the right people. No matter how big or small your business or organization is, the truth of the matter is that you are ‘speaking’ with ONE person when they’re on your website. It’s just one person and their computer or other electronic device.

That one person may indeed be and likely is, part of a larger group, whether it’s business or personal connections. The one thing you can be sure of, is, when you’ve answered their questions properly, they will let others know.

Who might they be?
This is where you must know the answer to ‘Who is my target market and demographic anyway?’.  Knowing who you’re ‘talking to’, helps you to make sure you answer the right questions, for the right people.

Content, design, navigation and functionality. A website strategist plans what your website will DO for users, long before the pretty colours and pictures are in place.

When we know what your website will DO for people, the answers come, in turn, answering the ‘What’s in it for me? question. This in then translated into the website structure for navigation, functionality and ultimately, the look and feel of the design.


One of the biggest mistakes made on websites is the failure to tell people what you want them to do with the information that you are providing. Tell them with  ‘Call to Action’ text, images, navigation and buttons.

Think About It
Here’s some questions to help you to get started with the answers:

1. What makes me so great?
This is where you turn your features and benefits into the answer to their problems. What’s your USP (unique selling point)?

2. What are my readers really looking for?
Solve their problems. Know your target market, learn their needs and give them what they want.

3. What action do I want users to take?
Do you want them to sign up, buy now, read on, learn more, contact someone, share with friends or comment? Tell them!

4. Do they need the whole enchilada?
You’ve heard the saying less is more? Way to often, websites have so much text, content, generally speaking, that it actually drives people away from websites. How much ‘So, who cares?’ info do you have on your site?

Grab users with content that matters to them. Show them you ARE the answer. You will be rewarded in spades.
Discover Engine Communications online and offline marketing solutions here. 

I hear this time and again. It’s not right. It’s not fair.

I really get upset when I hear about businesses and organizations getting taken advantage of when it comes to spending their hard-earned money on one or two advertising options. Check out my latest point of interest enews. Pretty important points to ponder >

Cheers, Laura

Medical Sales Booklet

BIHC Medical Booklet

Dr. Matt @BIHC – Belleville Integrative Health Centre is excited about his new medical sales booklet!

Thanks for being such a great ‘Sport’ Matt! SEO (search engine optimization), eNews System coming next. Stay tuned!

Cohesive Branding

Lots of branding, marketing and #print projects delivered lately!

Remember web is where it’s at, but you need print too!

Posters and Info Cards

Open Line Open Mind Posters & Info Cards

Cohesive Messaging = INCREASED PROMOTION!

Watch out for these posters and handy fold-over info cards for OpenLine OpenMind! Help spread the word about this important Community Service. Like and Share them on Facebook!

The Region is bustling with new marketing projects. Have a look-see at some of the latest Engine launches, deals and business opportunities

Opportunity for Businesses!

Andrew & Matt, part of the management team at Your Belleville Bulls were in the other day, doing the final check on their latest print booklet – Sponsorship & Advertising Opportunities with the Bulls and Quinte Sports & Wellness Centre! 

Call 613.966.8338 to get on board.

Words That Get Your Content Shared!

Well, this is one handy Infographic!

We do quite a lot of Social Media Management over here at Engine. It certainly is true that WHAT you SAY and HOW you SAY IT makes a big difference in engaging people online. Of course the ‘Likes’ of Facebook, LinkedIn, Twitter and so on, change the rules all of the time, but your audience always reacts to engaging content. Because, guess what? They’re human!

What’s the Rule?

Be real. Be transparent. Provide interesting, valuable information (CONTENT) via images and text to keep user’s interested. Practice different ways of sending your message. Here’s a handy guide that offers great insight on how important your words really are.

Need help with Content Marketing? Contact Us >