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6 Marketing Questions to Ask Yourself:

What are you saying? After branding, a user-friendly interactive website is likely one of the most important tools that you need for your business or organization. Your online messages including Social Media postings, along with cohesive marketing collateral, make a big difference for increasing your business. To help you get started in the thought process, here are 6 Marketing Questions you should ask yourself:

1. If I’ve never heard of my business, is it absolutely clear ‘WHAT IT IS?’ that I do?
2. Do my messages immediately identify the ‘WHAT’S IN IT FOR ME?’ question?
3. Am I consistent in my branding across ALL print, logo, tagline, ad, POP item, website and Social Media?
4. Do I have a UNIQUE printed piece that I could give to my clients that encourage repeat business?
5. Does everything I do include my website ADDRESS?

6. Most important of all? Do I tell people what it is that I want them to do? Everything needs a CTA (Call to Action) Read about CTA’s here >

A special thank you!

We thought we would take a moment to show our appreciation to you, our clients. To us, it’s all about relationships. Thank you for including Engine Communications in your marketing success.

Here’s to a great Fall season! Need Help? We’re here for you. Let’s Chat!

~ Your Engine Communications Team


Want the Best Website?

Start With the Answer!

It’s not about you. People are so busy today, they’re either surfing the net or have landed on your #website via #Search Engines or connection recommendations because they’re looking for answers to their questions or problems.

It may be to learn, for entertainment, to connect, to increase their business or to find help for themselves, family or friends, but basically they’re looking for answers. They’re looking for content that provides VALUE, solving their needs, essentially answering the question:

‘What’s in it for me?’
People are too busy today, have too many choices and things to do. You have 3-5 seconds for users to decide if they are in fact on the right website, the best solution that answers their quest. So, your site better give them what they want, NOW.

Who Are They?
When you start with the answer, make sure you’re addressing the right people. No matter how big or small your business or organization is, the truth of the matter is that you are ‘speaking’ with ONE person when they’re on your website. It’s just one person and their computer or other electronic device.

That one person may indeed be and likely is, part of a larger group, whether it’s business or personal connections. The one thing you can be sure of, is, when you’ve answered their questions properly, they will let others know.

Who might they be?
This is where you must know the answer to ‘Who is my target market and demographic anyway?’.  Knowing who you’re ‘talking to’, helps you to make sure you answer the right questions, for the right people.

Content, design, navigation and functionality. A website strategist plans what your website will DO for users, long before the pretty colours and pictures are in place.

When we know what your website will DO for people, the answers come, in turn, answering the ‘What’s in it for me? question. This in then translated into the website structure for navigation, functionality and ultimately, the look and feel of the design.


One of the biggest mistakes made on websites is the failure to tell people what you want them to do with the information that you are providing. Tell them with  ‘Call to Action’ text, images, navigation and buttons.

Think About It
Here’s some questions to help you to get started with the answers:

1. What makes me so great?
This is where you turn your features and benefits into the answer to their problems. What’s your USP (unique selling point)?

2. What are my readers really looking for?
Solve their problems. Know your target market, learn their needs and give them what they want.

3. What action do I want users to take?
Do you want them to sign up, buy now, read on, learn more, contact someone, share with friends or comment? Tell them!

4. Do they need the whole enchilada?
You’ve heard the saying less is more? Way to often, websites have so much text, content, generally speaking, that it actually drives people away from websites. How much ‘So, who cares?’ info do you have on your site?

Grab users with content that matters to them. Show them you ARE the answer. You will be rewarded in spades.
Discover Engine Communications online and offline marketing solutions here. 

Organic FaceBook Promo with The Trails!

In less than a week, we reached 14,600 people on Facebook alone. Now that’s the POWER of Social Media!

We’ve posted on their website, throughout Social Media channels and on their Facebook page.

It was so successful, we repeated for June in time for Friday the 13th, the FULL MOON & Father’s Day!

FaceBook Promo without Paying for Ads!

Coming next:

  • New print map
  • Interactive map
  • Local business coupon booklet
  • Billboards, magazines in GTA & Ottawa.

Looking to attract tourists? Visitors to your business? Partner with them!

Call Cindy 613.478.1444

Words That Get Your Content Shared!

Well, this is one handy Infographic!

We do quite a lot of Social Media Management over here at Engine. It certainly is true that WHAT you SAY and HOW you SAY IT makes a big difference in engaging people online. Of course the ‘Likes’ of Facebook, LinkedIn, Twitter and so on, change the rules all of the time, but your audience always reacts to engaging content. Because, guess what? They’re human!

What’s the Rule?

Be real. Be transparent. Provide interesting, valuable information (CONTENT) via images and text to keep user’s interested. Practice different ways of sending your message. Here’s a handy guide that offers great insight on how important your words really are.

Need help with Content Marketing? Contact Us >

You Can Have Your Own Marketing Team

Ongoing Marketing Support Program

Some of our clients go onto our monthly marketing program. This may work well for you. Everyone on our team here at Engine Communications, has between 15 – 20 years of marketing experience that can really help you to increase sales and awareness. We can help with a primary plan of action, as it helps with productivity and costs.

You can have your own Marketing Team.

We set aside an agreed-upon monthly marketing budget as your dedicated marketing team. Typical time varies around 2-10 hours/week.

In this instance, we can help to prioritize, identify, consult, create and manage items like:

  • Website updates
  • Online Consulting
  • Social Media Management/Supervision
  • Graphic Design
  • Coding & Programming
  • Custom Designed Ads for Web and Print
  • Content Creation
  • Mobile Marketing
  • Deal with pesky phone book advertising sales people
  • Inbound Marketing Campaigns
  • On-site Communications Tools
  • Can also include consulting, review & recommendations for:
  • Events
  • Reports
  • Signage – Interior and Exterior

………………..whatever is needed to increase your business sales, awareness of your organization, your Engine Marketing Team is here for you.

If you need help ongoing or just from time to time, click here to Contact Us to discover the possibilities.

Win an iPad Mini!

Hi – would you mind filling out this 2 min survey for us?

We’re working on a marketing research and strategy project to improve Mental Health & Addictions Services in the Quinte, Prince Edward County, Hastings County including Bancroft regions. Psst you can win an iPad Mini!

Fill Out the Online Survey here>

Thanks so much!

Another Marketing Strategy Project by




Merry Christmas ~ It’s 5 Days of Awesome Time!

Monday December 17 – Friday December 21 ~ Get your marketing questions answered by our team on our FaceBook Page. Our Gift to you. No strings attached.

We Love Our Clients


Engine Communications Knows Schools

It’s a numbers game these days. Let us help you get your numbers up with fresh, new and exciting marketing tools to help your school get noticed!

See our newsletter for schools.

Funny Little Boxes

QR Codes by Engine Communications

QR Codes by Engine Communications

You may have seen these funny boxes and wondered what they are or perhaps you’ve used them on your Smart Phone. They’re called QR codes and they’re everywhere!

QR is short for Quick Response. What do you need to know now?

They send Smart Phone users directly to anywhere that is online. Engine creates customized versions of these QR codes. We’ve been using them for quite awhile now on signage, auto graphics, magazine ads, posters and more.  We get to play with colours, sizes from tiny to huge and have have fun hiding cool images inside of the boxes. While these funny little boxes can be great, let’s remember to give how we use them, a great deal of thought. Used correctly, your Online Marketing World can expand substantially.

Yes, we’ve seen them used incorrectly:

An example of using QR codes incorrectly? We’ve seen QR codes placed on websites. Huh? Ummm, no, that’s not the idea. Think print. You see, the idea is to send people to your website or other online content anywhere on the web. Driving traffic to your online content, continuing your marketing message and increasing business.

QR Codes? That’s Smart!

Your Project?

Only Engine Has the 7 Point Rule

We have a rule here at Engine Communications when we tackle projects. We really take our time to consider every aspect of your business or organization from a sales and marketing point of view. To make sure the magic really happens, we’ve created and follow 7 rules for every single client and every single task.

Size doesn’t matter!

Small business, large organization and everything in-between, we follow the 7 point rule. A tagline, ad copy, poster, website, multi-media or an entire campaign, the size of the project doesn’t matter. We follow our 7 point rule.

Rules. ONLY at ENGINE:

  1. Listen and understand the client’s needs.
  2. Learn about the products and/or services.
  3. Find out past and current marketing initiatives.
  4. Research competition and trends. Locally and Internationally.
  5. Be unique. Find the USP (unique selling point)
  6. Cross-connect online and offline projects.
  7. Always power the brand, empowering the client’s goals.


Because to us, it’s about relationships and we care about your success. Your job is challenging enough. We’re here to make your life easier.

7 Rules ~ Only at Engine Communications.