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Integrated Marketing?

What the Heck is Integrated Marketing Anyway?

Integrated Marketing is not only online. It specifically targets, captures and grows engagement through consistent marketing messaging strategies, streamlined through multiple channels: in-person experience, branding, visuals, signage, website, social media, multi-media advertising, SEO (Google), relationships, email marketing, video, blogging, promos, print material..

Really, it’s all about building relationships with everything you do, say and put ‘out there’ …. yes, IT’S EVERYTHING, everywhere!

Let’s talk about Integrated Marketing Messaging to increase sales, profile and awareness.

What really works is transparent ‘Real People Speak’ answering the question, ‘What’s in it for me?’, ‘How will I feel?’, ‘Will it make my life better?’ and the sharing of information. It’s fine and dandy to get discovered and we work hard on getting our client’s found on the likes of Google, with excellent results too.

But… let’s face it. You’ve got 3 SECONDS to capture people once they’ve found you. You’ve got competition and you’ve got to be unique.

Tweak My Speak!
What are you saying? Do you have a strategy?

Sometimes it’s hard to see the forest through the trees. Need another set of eyes for ideas and content? Let us Tweak Your Speak. Drop us a line or give us a call 613.771.0090


The Engine Team

The Region is bustling with new marketing projects. Have a look-see at some of the latest Engine launches, deals and business opportunities

Opportunity for Businesses!

Andrew & Matt, part of the management team at Your Belleville Bulls were in the other day, doing the final check on their latest print booklet – Sponsorship & Advertising Opportunities with the Bulls and Quinte Sports & Wellness Centre! 

Call 613.966.8338 to get on board.

Words That Get Your Content Shared!

Well, this is one handy Infographic!

We do quite a lot of Social Media Management over here at Engine. It certainly is true that WHAT you SAY and HOW you SAY IT makes a big difference in engaging people online. Of course the ‘Likes’ of Facebook, LinkedIn, Twitter and so on, change the rules all of the time, but your audience always reacts to engaging content. Because, guess what? They’re human!

What’s the Rule?

Be real. Be transparent. Provide interesting, valuable information (CONTENT) via images and text to keep user’s interested. Practice different ways of sending your message. Here’s a handy guide that offers great insight on how important your words really are.

Need help with Content Marketing? Contact Us >