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Belleville Bulls New Fan Page Launched

We’re happy to announce the launch of a special Belleville Bulls Fan Webpage.

This is for you - Belleville Bulls Fans











Connect with Your Belleville Bulls. See home games and event info.

Your Instagram & Twitter Pics Shared!
Post your pics on Instagram & Twitter using the hashtag #BellevilleBulls and get featured on the webpage.

Player Collector Cards
Click through the players collector cards where you can see personal pics and learn their likes and dislikes including following them on Twitter.

Social Media Sharing
See Belleville Bulls Facebook, Twitter feeds and share posts. Don’t forget to watch the Plays of the Week videos too! Most of all, Share your best Belleville Bulls Moments on our Facebook wall!

Thank you Belleville Bulls Fans! Please share.

Click here to see Your Bulls Fan Page


How can I increase my open rate on enewsletters?

There are a ton of elements you can vary to try to entice more of your subscribers to open up your emails. Here are just a few things you could try:

  • Experiment with your subject lines: Try including details about the content of the email right in the subject line, instead of using your standard subject.
  • Send on a different day: Are your subscribers too busy on a Wednesday morning to read your email, leaving it languishing down the inbox? Maybe a Tuesday afternoon email would be welcomed.
  • Get the important content up the top: Remember that many people will see a preview of your email before deciding to open it or ignore it. Make sure your email is recognizable, and that your key points are in the top third.

Get custom designed enews templates and systems from Engine Communications >

April showers bring PR Disasters?

Spring is a time of birth, renewal and PR crises it seems. Sony, Facebook, and a NHL player, agents and broadcaster are in the midst of protecting their image.

First up: Sony Debacle (here too)
Sony has been dealing with hackers stealing their users’ information. Sony has terribly managed the situation. It took them a week to notify their customers of a breach (7 days too late) and two weeks for the CEO to apologize (13 days too late).

Aside from debacles, a great article on how to use social media within your corporation: Implementing Social Media in Business

Sean Avery, his agent, and an NHL sportscaster (now fired) get embroiled in the same-sex marriage debate. Twitter can cause controversy quickly, and lose you your job. Always think before you Tweet!

And to round things up:
Facebook pays a PR company to send bad news and reports about Google to bloggers. Too bad the agencies forgot to tell the bloggers that they were working for Google… oops!

Great Campaigns Produce Great Results

As a fan of the Song of Ice and Fire series of books by George R. R. Martin, I have been watching the development and promotion of the new TV series: Game of Thrones, with a keen eye.

HBO’s promotional campaign is great example of a successful integrated marketing campaign. From seizing the throne, to free bicycle throne rides events and then integrating it with a Facebook, blog and Twitter campaign, HBO had a great promotional campaign.


They placed giant throne replicas around major cities like New York, San Francisco and Los Angeles. Then, people got their picture taken which were then posted on Facebook and Twitter as “seizing the throne.”

This strategy is great for many reasons. First, giant thrones in a major public area will create attention and buzz from traditional media and word-of-mouth. Second, posting the pictures on Facebook gets people to spread the word to family and friends which further promotes the new TV show. Third, people will then post and talk about these events occurring (such as this blog!)

These promotions were highly successful judging by the 4.2 million viewers who tuned into the first episode.

Although HBO had a large budget, they used it efficiently. By showing these events across all possible mediums, they used their dollars wisely. Make sure you do the same when planning and promoting your events.

Tumblr: The next Star?

Recently I have begun to experiment with a new (2008+) and growing media tool: Tumblr. The tool combines Twitter and Blogging to create a “micro-blog.” Instead of short posts on your WordPress or Blogger account, you post small updates on your Tumblr page. These updates can be larger than Twitter’s 140 character limit, but users are encouraged to keep updates small. Multimedia can be uploaded to a page directly, much like a blog or a Twitter pic link.

Tumblr wants you to Save Twitter for short links and updates, blogs for longer discussions and Tumblr for longer than Twitter updates but not long enough to merit a new blog post.

On one extreme there are blogs (long, in-depth) and the other extreme is Twitter (short and shallow). Tumblr strives to hit the golden mean and let users post medium posts, enhanced with embedded multimedia.

My favourite feature is the news feed, which standard blogs do not have and acts just like the Twitter feed. Users can “reblog” their favourite posts directly from the news feed.

Does it work? From what I have seen so far, Tumblr is easy to use and is quite unique. If it was not for their technical instability I think Tumblr would be the next big social media platform.

The instability means that users can never know whether their posts will be posted or lost. They won’t know if people will even be able to access their page when Tumblr servers go down. Tumblr will not continue to grow if users become frustrated with technical glitches.

Tumblr is a neat tool and has a vibrant community if they can fix their issues I can see it becoming quite popular. I definitely recommend checking it out and see if it is useful for you and your organization.

Is Tumblr the way of the future, or is there some other site out there that is thriving and growing? Let us know what you think. You can check out my work-in-progress Tumblr at:

Physically Represent your Brand

As we say on our website “a brand is a powerful collection of perceptions in the mind of a consumer.” Although your brand image depends on what your consumer thinks, you can do many things to help foster a positive brand image.

A relatively easy way is to start from where you do business. Whether you are a manufacturer, small business, multinational or creative business, your location can make a lasting impression. A great location will convince people of your mission and your passion.

A great example is the BMW headquarters (seen in the YouTube video). The tower was designed in the shape of four-cylinders, which alludes to a four-cylinder car engine.

Also, as I begin interning here at Engine, the first thing I noticed is that they take their mission to heart. Positioned at a railway station, the constant rumbling, horn-blasting and bell-ringing remind me that we are here to drive businesses toward success.

It really makes a lasting and great first impression on both consumers and employees. Take a look at your business, or your place of employment. Does the location reflect your mission?

Troy is currently interning at Engine Communications as part of his Loyalist Post-Grad PR Program.  He likes anything to do with PR, social media and technology.  A UWO graduate, he is always looking at new ways of doing things. His blog can be found at: