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Integrated Marketing?

September 29, 2015 Marketing
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What the Heck is Integrated Marketing Anyway?

Integrated Marketing is not only online. It specifically targets, captures and grows engagement through consistent marketing messaging strategies, streamlined through multiple channels: in-person experience, branding, visuals, signage, website, social media, multi-media advertising, SEO (Google), relationships, email marketing, video, blogging, promos, print material..

Really, it’s all about building relationships with everything you do, say and put ‘out there’ …. yes, IT’S EVERYTHING, everywhere!

Let’s talk about Integrated Marketing Messaging to increase sales, profile and awareness.

What really works is transparent ‘Real People Speak’ answering the question, ‘What’s in it for me?’, ‘How will I feel?’, ‘Will it make my life better?’ and the sharing of information. It’s fine and dandy to get discovered and we work hard on getting our client’s found on the likes of Google, with excellent results too.

But… let’s face it. You’ve got 3 SECONDS to capture people once they’ve found you. You’ve got competition and you’ve got to be unique.

Tweak My Speak!
What are you saying? Do you have a strategy?

Sometimes it’s hard to see the forest through the trees. Need another set of eyes for ideas and content? Let us Tweak Your Speak. Drop us a line or give us a call 613.771.0090

Cheers,

The Engine Team

TAKE THAT #GOOGLE!

December 4, 2014 Advertising / Business / Content Marketing / Google Search / Marketing / Online Marketing / SEO Search Engine Optimization / USP
3 comments

MARKETING TIP:

TAKE THAT #GOOGLE!

Engine Communications has been taking #Google #Search Results by storm – ORGANICALLY, without paid ads!

How is this SEO happening?

Engine, a local branding and marketing agency researches your industry, competition, finds your (USP) unique selling points and then adds relevant content online. Most of all, they understand business and how clients/customers think. They are experts in Content Marketing, SEO (search engine optimization), Strategies, Branding and the Power of the Written Word.

“Thanks again for everything yesterday with respect to YP.  I shared the news and savings with the rest of my family & they were excited and shocked about the over $500/month savings!”

~ Mark Kotsovos. Tomasso’s Itallian Grille

Advertising Budget Results?

Ad budgets are being slashed and moved around, saving local businesses thousands in unnecessary expenditures.

Interested in Saving Money for Your Business?

Have Engine review your online presence. Call 613.771.0090 or email Laura

I hear this time and again. It’s not right. It’s not fair.

July 10, 2014 Advertising / Business / Marketing / Non-Profit
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I really get upset when I hear about businesses and organizations getting taken advantage of when it comes to spending their hard-earned money on one or two advertising options. Check out my latest point of interest enews. Pretty important points to ponder >

Cheers, Laura

Listening to Your Competition

June 21, 2011 Advertising / ecommerce / Marketing / Technology
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Do you ever feel like everywhere you look, competitors are saying the exact same things in their advertising? There are merits to knowing what your competition is doing, in any industry it is crucial to know what is out there and make sure that you are offering a competitive product or service at competitive rates. What most people do not realize is that focusing too much on your competition can actually cripple your businesses and accomplish the opposite of what you are trying to do.

What happens all too often, especially in smaller cities, is that people have a tendency to copy. I’m not saying that they go out there with the intention of mimicking, but they become so focused on what others are doing that they forget to innovate.

I was reminded of this concept when I went to the store to compare tablets, the iPad 2, Blackberry Playbook and others. What became apparent the more I looked and researched was that Apple was focused on their business, on being the best they could be. While it seems everyone else is simply try to keep up with competition.

Makes me wonder, what could we accomplish if everyone stopped trying to be like everyone else, and just focused on being the best they could be. Now that gives you something to market!