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Integrated Marketing?

What the Heck is Integrated Marketing Anyway?

Integrated Marketing is not only online. It specifically targets, captures and grows engagement through consistent marketing messaging strategies, streamlined through multiple channels: in-person experience, branding, visuals, signage, website, social media, multi-media advertising, SEO (Google), relationships, email marketing, video, blogging, promos, print material..

Really, it’s all about building relationships with everything you do, say and put ‘out there’ …. yes, IT’S EVERYTHING, everywhere!

Let’s talk about Integrated Marketing Messaging to increase sales, profile and awareness.

What really works is transparent ‘Real People Speak’ answering the question, ‘What’s in it for me?’, ‘How will I feel?’, ‘Will it make my life better?’ and the sharing of information. It’s fine and dandy to get discovered and we work hard on getting our client’s found on the likes of Google, with excellent results too.

But… let’s face it. You’ve got 3 SECONDS to capture people once they’ve found you. You’ve got competition and you’ve got to be unique.

Tweak My Speak!
What are you saying? Do you have a strategy?

Sometimes it’s hard to see the forest through the trees. Need another set of eyes for ideas and content? Let us Tweak Your Speak. Drop us a line or give us a call 613.771.0090

Cheers,

The Engine Team

#Mobilegeddon ???

Yes! Thanks to GOOGLE!

GOOGLE RULES THE RULES when it comes to web! Oh yes, they decide where your website shows up on searches and they change up the rules, whenever they fancy.

The latest rule: Google will penalize your business  by lowering your rankings, (where your website shows up on Google), on phone searches, if your website doesn’t format properly on mobile.

This also includes ‘pinching’ to zoom into content.

Page 1 down to page 10? Possible, hence #mobilegedden. Websites that automatically change sizes for devices are to get Google ranking boosts.

Responsive Websites by Engine Communications.com

Our latest launch: eCommerce website responsive to mobile phones, iPads and desktop by Engine. Congrats Lisa! Visit: www.EssentialRelaxation.com

Businesses and organizations are scrambling to renovate their websites.

Ya, your #website needs to be #responsive to phones, like yesterday! #Mobilegeddon, brought to you by your friends at Google, is here NOW.

Andrew’s website is also responsive to mobile devices. Click the phone number on your cell to call Andrew. Visit” www.BrickWorks.com

Why is a responsive website important?

• Not being found on mobile Google searches will effect your business negatively: lost sales, profile, awareness, fundraising for non profits, finding employees and more.

• 57% of Canadians own a Smart Phone.

• Six in 10 Canadians access the Internet via a mobile device. ~ Cira 2014

• Your existing and new clients are searching online for your business via phones, tablets, laptops and desktop.

• Even word of mouth is spread via electronic devices followed by online searches, texting, messaging, sharing and emailing.

• Google: “The mobile-friendly update will boost the rankings of mobile-friendly pages– pages that are legible and usable on mobile devices — in mobile search results worldwide. Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.” (Note: it has already begun)

Does your website pass? Get a free Google Mobile-Friendly Test.

Contact me with your website link to chat about getting a responsive website. We’ll also do a free Google test for you!

~ Cheers, Laura
Your Marketing Director
laura@enginecommunications.com
613.771.0090
tf: 1.855.571.0090

 

 

TAKE THAT #GOOGLE!

MARKETING TIP:

TAKE THAT #GOOGLE!

Engine Communications has been taking #Google #Search Results by storm – ORGANICALLY, without paid ads!

How is this SEO happening?

Engine, a local branding and marketing agency researches your industry, competition, finds your (USP) unique selling points and then adds relevant content online. Most of all, they understand business and how clients/customers think. They are experts in Content Marketing, SEO (search engine optimization), Strategies, Branding and the Power of the Written Word.

“Thanks again for everything yesterday with respect to YP.  I shared the news and savings with the rest of my family & they were excited and shocked about the over $500/month savings!”

~ Mark Kotsovos. Tomasso’s Itallian Grille

Advertising Budget Results?

Ad budgets are being slashed and moved around, saving local businesses thousands in unnecessary expenditures.

Interested in Saving Money for Your Business?

Have Engine review your online presence. Call 613.771.0090 or email Laura