Support your local economy by supporting your local farmers!

kerryfarmerA visit to your local farmer’s market is a must. 

Yesterday I took a leisurely stroll through the Belleville farmer’s market and was in awe, as I always am, by the familiar abundance of beautiful colors, aromas and tastes. Yes, I did get a taste or two in–sampling is half the fun. The tables were overflowing with herbs, fruits, vegetables, baked goods, and gorgeous fragrant flowers. Strolling through the market I am always amazed at how powerful the multitude of scents can be–a sensual experience at it’s finest! 

Make sure that you don’t rush your experience. Take some time and visit with the vendors; they have a wealth of valuable information, whether it’s facts about the produce and different varieties available, cooking and preparation tips, canning advice, recipes, or just a good old fashioned story–I guarantee it will be time well spent. You’ll be sure to notice the difference that the relaxed pace can make, a welcomed change from today’s rushed, crowded supermarkets and the bonus here? It’s FRESH! 

I was trying to decide which basket of apples I wanted to take home, so of course I was handling them; checking out the color etc., when the vendor so politely looked at me and told me to try one and see what I thought. With some produce it’s always wise to touch, but isn’t tasting it better? You couldn’t do that in the supermarket. (I suppose you could but you might get thrown out.)

 My goal here is not to knock the supermarkets, as I would be totally lost if I couldn’t get the staples that I require on a daily basis–not to mention how ticked off my kids would be if they didn’t get their Froot Loops or their Nesquik–it is to get you to slow down and truly enjoy what an “experience” crossing off your grocery list can be. 

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In the end I took home Dempsey Red apples from Dempsey’s Orchards in Rendersville. These are very similar to Macs–an awesome sweet crisp apple with a slightly sour finish. Yummy!! Check out the Foodland Ontario website for some awesome apple recipes.

Here’s my pick! 

Apple Clafouti 

This easy dessert, between a custard and cake, is perfect for a quick company dessert. If you like, serve it with softly whipped cream. 

Preparation Time: 15 Minutes

Cooking Time: 1 Hour

Servings: 8 

Ingredients:

  •      3 large Ontario Apples, Ida Red or Spy
  •     1/3 cup (75 mL) granulated sugar
  •     1/4 cup (50 mL) brandy
  •     1 cup (250 mL) each milk and light cream
  •     3 eggs
  •     1/4 cup (50 mL) all-purpose flour
  •     1/2 tsp (2 mL) cinnamon
  •     Pinch salt
  •     1 tsp (5 mL) vanilla
  •     Icing sugar

 Preparation: 

Peel apples, core and cut in half lengthwise. Thinly slice crosswise and arrange attractively overlapping in rows in well-buttered 6-cup (1.5 L) shallow baking dish. Sprinkle with 2 tbsp (25 mL) of the sugar. Bake in 375°F (190°C) oven for 10 minutes; remove from oven. Sprinkle with brandy; let cool. 

In blender or food processor, blend milk, cream, eggs, flour, cinnamon and salt for 2 minutes. Add remaining sugar and vanilla; blend for a few seconds. Pour over apples and bake in 375°F (190°C) oven for 45 to 50 minutes or until well puffed and golden. (Clafouti will fall upon cooling.) Serve barely warm sprinkled with icing sugar. 

My “experience” wouldn’t have been complete without a visit to the Shelter Valley Farms stand where Beth, the owner, helped me pick a variety of vegetables to grace my dinner table. She’s awesome! If you don’t have a chance to visit her at the market, her farm is located in the County at 4309 Hwy 62 South, just past Victoria Rd. If you don’t see anyone around just knock on the side door at the house and someone is always glad to help. How great is that?

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Eureka! 10 Things That Are Inspiring Us Today

Ok, ok, I know the ‘Top 10’ list concept has been overdone. But sometimes it’s interesting to know what’s inspiring other people to do what they do. That’s why I’ve complied a ‘Top 10’ of sorts.

Here’s what I’m  loving today at Engine:

  1. United Way of Quinte’s 2009 Campaign Lauch – I love our community! I don’t think I can say it enough. To see so many people come out to support the United Way’s launch at the Quinte Mall this morning was inspiring. Despite hard economic times, the Quinte region has pulled together and overcome what many others haven’t. Why? Because we act when others just talk.
  2. j0434124Nature – We have had the most beautiful week, weather-wise, here in Belleville that we have experienced all summer. (Fall, you get my vote on favourite season. Summer, disappointing show this year.)  The world is an amazing place, and nature has inspired designers, writers, and artists since time began. The National Geographic website is an ode to all that is planet earth.
  3. Gorgeous Enterprises – Gorgeous is a London-based production company that specialises in high end, creative projects. I posted a link on our Facebook Fan Page a couple days ago, but I can’t get enough. These guys do advertising right.
  4. Shakespeare – Yes, the bard is bringing back my love of all things wordplay and innuendo (I’m reading Much Ado About Nothing). If you need to shake-up (pun intended) your brainstorming sessions, try solving problems with iambic pentameter. Now that’s a creative challenge!
  5. u21jpgU2No Line on the Horizon is magnificent. I said it. These guys prove that you can reinvent yourself over and over as long as you stick to your values. Do you remember Pop, their one misstep in 33 years? Ya, me either. They’re that good. (I’m seeing them live on the 16th, just sayin’.)
  6. The New Yorker – Insightful commentary laced with humour and satire. What could be better? This is for moments when you want to feel urbane without having to try too hard.
  7. The Yellow Bird Project – Indie rock musicians create t-shirts with the proceeds going to charity. Awesome. And I have to say, I love the website design.
  8. Toronto International Film Festival – Spotlight on Canada! TIFF is one of the most highly anticipated film festivals in the world, and with good reason. The premiere I wish I was going to? Jason Reitman’s Up in the Air starring George Clooney.
  9. free-chris-anderson-ebookFree: The Future of a Radical Price Chris Anderson, the editor of Wired magazine, makes the argument that in the digital age, the whole economy is shifting to an era where ‘free’ is the new price. Yikes! Sound daunting? This book has taken my thinking to new levels in terms of creative business solutions. Love it!
  10. Social Media Campaigns that Work – What does Imogen Heap have in common with a squirrel? More than you’d expect. Two very different SM marketing campaigns that have taken off, and produced results.

What’s inspring YOU today?

Community Events

This info won’t apply to all of our readers, but sometimes it’s nice to share the spotlight with other businesses and non-profits in our community who are doing great things! So here are a few pieces of interest to those living in the Quinte area.

PELA CFDC Business Plan Competition

From September 1-September 28, your small business could win a $50,000 interest free loan from the Community Futures Development Corp of Picton! Check out the website, or Facebook page for more information.

PELA

The Lung Association Wine Tour

Who wouldn’t want to tour local wineries for charity?!winetour

Cougars for Cancer

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Have a girls night at the Ramada Inn on October 2, to support the Canadian Cancer Society. This night will feature fashion, fun and food. It’s hosted by the Cat’s Meow Salon & Spa. Check out the website or Facebook page for more details.

What J-Lo and Engine Have in Common

jlocoverI’ve been thinking a lot about branding this weekend, which wasn’t my intent at all. It started out in a seemingly harmless manner. I wanted to relax so I bought an InStyle magazine, with the hope of sitting in the sun and enjoying a mindless hour of fashion and celebrity news.

But anyone who knows me, knows my brain rarely shuts off long enough for an hour of complete respite. After flipping through a couple pages, I realized I was surrounded by the one thing I was trying not to think about at all: branding.

My friend, Nate Riggs, Director of Communication Strategy at huber + co. interactive in Columbus, Ohio, talks a lot about the concept of ‘building brand you.’ I love this idea. I’ve been thinking about the Engine brand a lot lately, and how my personal brand relates to that. As I sat reading InStyle, ‘brand you’ kept staring me in the face. 

With every article of clothing, every accessory, every celebrity interview, my likes and dislikes were becoming more and more apparent. The clothes I buy, books I read, music I listen to–all of those things make me, me–and tell you a story about who I am.

Seth Godin makes a pivotal argument in his book, All Marketers Are Liars that it’s not enough to simply sell a brand anymore. You have to know what story are you trying to convey about that brand to the customer.

Today’s shopper is smart. They want to know what you sell, but also if it lines up with their values. There’s too much competition in the marketplace for most small businesses to ignore this fact.

Jennifer Lopez, this month’s InStyle cover girl is a perfect example of personal branding done right. J-Lo sells magazines, not because she’s the most talented actress or singer, but because she sells a story. She is Jenny from the block. The girl from the Bronx who danced her way from ‘fly girl’ to business tycoon. She’s sexy, exotique, spends her time in St. Tropez, and gives to charity. What woman wouldn’t like to taste that life?

J-Lo has built an empire around the concept of ‘brand you.’

My colleague Nate, has built his personal brand too, and he just might make tycoon status one day as well. Though he and J-Lo have different stories, the idea is the same: they both have a story to tell and a product to sell. Those two things are almost inextricably combined.

I think this quote is brilliant (and I borrowed it from Nate). It sums up ‘brand you’ perfectly:

The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. ~ U.S. novelist and short-story writer, James A. Michener

A huge part of what we do at Engine is to assist businesses in building their brand, and communicating their story to the right audience. You can check out our portfolio for some examples of this. If your brand could use some energizing, contact us for a consultation.

A Taste of Fall

j0438920Well it’s official–in my mind anyways–fall is here! The kids are back in school, it’s dark by 8:00pm, the lake is definitely what you would call ‘refreshing’ and the air just has that smell to it that screams summer is long gone!

It seems like the transition happens over night; you hit that monumental ‘season wall,’ and you hit it hard. One day it’s hot and humid, you’re swimming in a lake that feels more like a warm bath, and the nights are long with the lingering scent of bonfires and roasted marshmallows. The very next morning you wake up and see you breath when you take that first step outside (okay, so I’m being a little dramatic here, but you see my point). The lake now feels like someone has dumped a truck load of ice in it, and the days just seem to fly by as darkness lays it’s blanket so much earlier.  

For those of you who don’t buy into this and still think it’s summer, you have until September 22nd at 5:18 pm, when the true transition takes place and Fall becomes a reality. 

Fall is also known as autumn, and lasts from the autumnal equinox (September) to the winter solstice (December).  

Yes it’s sad to see summer go, but once autumn shows it’s face, how beautiful it is. This is one of my favorite times of the year. Autumn harvest brings wonderful flavors to our table, and I get so excited to transform the bounty into wonderful meals for family and friends to enjoy. 

Homemade soup is one of my specialties. It has a warming and healing property that has everyone coming back for a second bowl. 

Apple Squash Soup – makes 10 cups 

  • 1 tbsp olive oil
  • 1 onion, chopped
  • 1 large clove garlic, pressed
  • 8 cups of butternut squash, peeled and diced
  • 1 sweet potato, peeled and diced
  • 2 apples, peeled, cored and diced
  • 4 cups chicken stock (always tastier if you make your own stock)
  • 1 tbsp chopped fresh thyme or 1 tsp dried
  • 1 tbsp chopped fresh rosemary or 1 tsp dried
  • Salt & pepper to taste
  • 3/4 cup half and half cream
  • Splash of Sherry, or two or three…

 PS. Sherry makes everything taste better! 

  1. Heat oil over medium heat in a stock or large pot. Add onions and garlic, cook on low for 3-5 minutes.
  2. Add squash, sweet potato and apples. Stir to combine. Add next 5 ingredients and bring to a boil. Reduce heat, cover and simmer for 30 minutes or until squash is very tender.
  3. Puree soup. Return to low heat and add cream and sherry, let simmer for 20 min. Taste and adjust seasoning. 

Ladle into bowls and top with fresh herbs and aged white cheddar, if you can find smoked cheddar that would be even better! 

Serve with a crisp Riesling or a bottle of Harvest Gold Pale Ale from our local Barley Days Brewery.

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Lego in Design

At the risk of becoming the resident toy geek, I can’t help but post this. Geeksugar has more on this house made of Lego. I used to do the same as a kid (on a slightly smaller scale).

Lego House

Lego House


Lego House - Brick Layer

Lego House - Brick Layer


Lego House Interior

Lego House Interior

This made me think of how ingrained the Lego Brand has become. They have done a tremendous job of associating themselves with cultural icons. Here are just a couple of examples:

lego-star-wars-the-game

Lego Star Wars


Lego

Lego Iconic Imagery

For more info on the Lego House, check out this link.

Part of the reason we love this so much is that James May, one of the hosts of BBC’s Top Gear, is going to live in the house for a small stint (see above link for details). Bryna and I are big fans of Top Gear (and Black Adder, but that’s another story). In tribute to our admiration to James,  please enjoy this clip of the show.  (It’s not about Lego, but it’s an office favourite, and is a bit of a comedic take on marketing in general.)

100 Mile Diet Challenge

Organic PeppersThe big news here at Engine today is that we’re going to be TV stars!

What?!

Let me fill you in.

We all know the idea of eating locally sourced foods isn’t just good for your health. It supports the local (in our case, rural) economy, it reduces the ‘carbon footprint,’ and let’s face it–fresh food just tastes better.

We love food here at Engine. I can’t stress this enough; it’s not just infatuation folks, this is the real deal. As George Bernard Shaw states:

There’s no love sincerer than the love of food.

It’s pretty easy to tell from our Fridays with Kerry series that we take our food personally. We include you in it because food is a great thing to develop relationships with. I think we can all agree that,

Food is best when shared with friends.

So we’re taking this love of food, and putting our money where our mouth is. Instead of just talking about it, we’re partnering with Cogeco to take part in the 100 Mile Diet Challenge.

888763For those of you who don’t know what that means, the 100 Mile Diet entails eating only foods that are available within a 100 mile radius of where you live. It sounds delicious, but in reality it’s not that easy.

 

 

 

 

We’re lucky enough to live in an area that has been hailed as the ‘Gastronomical Capital of Ontario.’ We have lots of fresh produce, meats, and even wine. What we don’t have though is flour, or sugar, or *gasp* coffee!

 This could pose a problem.

But we’re committing to trying it out for seven days. And we’re so serious, we’re going on TV. The reality kind.

We won’t be shooting until October, but it’s confirmed. We’re diving in. We’re excited to support our local farmers. We’re psyched to meet amazing chefs. (I’m closing my eyes, crossing my fingers, and wishing really hard for Jamie Kennedy and/or Michael Potters.) And we’re pumped for whatever challenges the producers at Cogeco throw at us.

We’ll keep you posted as the shooting unfolds. Until then, take a look at these links to learn more about local food and drink. (You might want to put on a bib first.)

Taste the County

Taste Trail

Harvestin’ the County

Vicki’s Veggies

Bon appetit!

Pretty Things

Jewellery design is really a world of its own; taking elements of nature, the surreal, the concrete and the intangible, and then shaping, twisting, and sculpting them to the exhaltation of the human form.

As Coco Chanel said: 

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

Inspiration for design can come from anywhere.

Here are some beautiful pictures from Bling N Things, a small business in Stirling, Ontario. The owners are two of the loveliest women we’ve ever met. The pictures don’t need much explanation, they’re just pretty.

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Visit our Facebook Fan Page for more pictures from our shoot.

Make sure to check out Bling N Things on Twitter and on Facebook.

Thanks to Allison Empey for the photographs.

Lost in Translation?

j0433180Keeping close with our discussion last week about the uses of social media (SM) for non-profits, I feel there’s been enough interest that it might be useful to explore this topic further. I’ve had a lot of questions about the point of it all, and if there’s really any value in SM marketing our respective causes. My answer is a careful, “Yes.”

Why be careful?

I’m cautious because of many of your comments. There’s a fine line for people/business when addressing their values in terms of the non-profits they give to. Sometimes the best brand ambassadors are those who are willing to step out on a limb and declare thier allegiance to an organization they support. Other times, that’s not the case.

I don’t believe our giving should be made public in a ‘What’s in it For Me’ sense. I reluctantly put out the ‘Challenge’ knowing that it might turn some people off. But the point wasn’t simply in the gift. It was to start a discussion, and it did.

I’m the last person who would encourage anyone to use a medium knowing that it wasn’t appropriate for their messaging. There were lots of cons to the way my challenge was set up–let’s face it–and I don’t use client time that way. That was an opinion piece. I’m glad I did it. But working (obviously) for a marketing agency, my goal is to identify the best communications strategies for our clients, and to implement them. Not to simply ‘experiment.’ We create results at Engine, and we have the numbers to prove it.

However, I have just as many questions about Twitter, Facebook, and all things social as many of you do. It’s a new platform, and it’s still evolving. It needs to be tested.

I’m tired of reading lists of ‘Top 5 Twitter Uses’ and ‘Twenty Ways to Increase Your Twitter Following.’ What do those things even mean? How do they translate to results for business? That’s part of the greater challenge: to find meaningful value that creates results for clients, and also serves to make the world a slightly better place.

I have given a brief overview of some of the lessons learned in the challenge, and the implications of it, last week. I won’t go over them all today. Today is about movement.

How do we help our clients create worth using SM?

We move. We don’t stop at simply talking, following and tweeting. We don’t stop at creating relationships and networking online. We meet each other in person. We discuss how to connect, what values we share, and how those things translate into the ‘real world.’ Then we actually implement the changes.

The worst thing we could do is let the action get lost in translation.

We know that one of the least comfortable positions from which to move as a person, or in business, is from the reactive. Proactive is the place to be. That is where I see the value for non-profit and business in SM.

Being proactive means not just talking, but doing. I can’t stress this enough. SM is a piece of the puzzle, but it doesn’t create the whole picture. However, we can’t brush it off as being a waste of time.

To all you naysayers: I get it. I wasn’t a SM convert from the get-go either. It took about a year for me to start really understanding how it could benefit those I work for and with.

Now that I see it though, I don’t want the value to get lost. I think there are many truths that still need disseminating about SM. Part of that entails generating more conversation. I think a larger part will take people walking the talk.

What are you doing about it?

We’d love to hear your thoughts.

Party Animals, Not the Kind You’d Find on the Ark

girlsnightout

Coming up with unique artwork for various media–newspaper, magazines, posters, brochures, billboards, packaging, and the list can go on–is what we at Engine do on a daily basis. Something that doesn’t come across our table too often, and we would love to do more of, is wine label design. Recently I was reading an article in the Intelligencer on a new trend, lifestyle labels for wine bottles. It seems that the ‘critter labels’ such as Little Penguin (one of my personal favorites and a staple in my wine rack) will be taking a back seat to new ‘lifestyle labels’ such as Girls Night Out.

It seems that the trend is to create brands that are more targeted and gender specific. I guess that animals are out and sexy is in – whatever works, as long as those wine bottles make it off the shelf and into your wine cellar. Check out our most recent artwork for a local client who needed labels done up for a fundraiser Gala dinner. Now that’s sexy…

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