Party Animals, Not the Kind You’d Find on the Ark

Posted on Friday, August 28th, 2009 at 3:42 pm by Engine Communications


Coming up with unique artwork for various media–newspaper, magazines, posters, brochures, billboards, packaging, and the list can go on–is what we at Engine do on a daily basis. Something that doesn’t come across our table too often, and we would love to do more of, is wine label design. Recently I was reading an article in the Intelligencer on a new trend, lifestyle labels for wine bottles. It seems that the ‘critter labels’ such as Little Penguin (one of my personal favorites and a staple in my wine rack) will be taking a back seat to new ‘lifestyle labels’ such as Girls Night Out.

It seems that the trend is to create brands that are more targeted and gender specific. I guess that animals are out and sexy is in – whatever works, as long as those wine bottles make it off the shelf and into your wine cellar. Check out our most recent artwork for a local client who needed labels done up for a fundraiser Gala dinner. Now that’s sexy…


Tags: ,

{ 2 comments to read ... please submit one more! }

  1. funny. i noticed this seemed to be the latest trend yesterday, too. interested to see it blogged about today. it was this wine that caught my eye at the lcbo: Megalomaniac. instantly, a few names ran through my head for whom this particular brand may be a humorous, yet appropriate purchase. lol, but we don’t need to go there. either way, i was inspired to come home and check out their site. it’s really great actually, i’d recommend looking into it further. – i only saw the 2005 Bravado Cab Sauv (in the vintages section), but the price was reasonable ~$25.

  2. Gorgeous site! Thanks for sharing with us 🙂

{ 0 Pingbacks/Trackbacks }