Our world and Wall-E

I came across this just this morning:

Yahoo! widgets for your TV

Yahoo! widgets for your TV

Yahoo now provides you the ability to access the internet through widgets on your TV (provided you have the proper TV of course). What does this mean? Why you can Twitter right from the comfort of your sofa with nothing more than your televisions remote. Check out this post by Jean Aw of NOTCOT about this very thing.

I am not an alarmist by any stretch, but I couldn’t help having  visions of floating along through space aboard the “Buy n’ Large” Axiom on my hoverchair (if you haven’t seen Wall-E yet, you really should).

Our future?

Our future?

I am all for convenience and integration… but how far is too far? I wonder if we will notice when we start losing our muscle mass?

The flip side of course is that Social media has an even broader audience. Interesting…

Guerrilla Good: Reflections on Non-Profit Marketing & Social Media

42-16610980Yesterday I put together a small challenge telling people that if @wvcanadanews, or World Vision Canada, got 200 new followers on their Twitter profile by midnight, I would donate $100 to the cause. Not a huge donation, but as I explained that wasn’t really the point of it. The point was to encourage community. It was also to serve as an experiment in ways that messages spread on Twitter, and how we can help our clients by exploring the implications of these trends.

Lessons Learned

  1. Social media spreads the message, but it doesn’t necessarily produce buy-in. Our unique hits were way up on the website yesterday after this post got spread. Unfortunately that didn’t translate into 200 new followers for @wvcanadanews. They only got 45. However, people’s values have to line up with the cause. I support World Vision because international aid is something I’ve seen first-hand; it’s affected me. Not everyone feels the same way, and that’s a good thing. It keeps non-profits, and marketers, accountable.
  2. Quality takes precedence over quantity. Although @wvcanadanews only got 45 new followers, my hope is that those are 45 people who believe in the cause enough to do something about it. We need to value those people as brand ambassadors. Then we must encourage them to take the next step; to give, volunteer, or get involved with a broader campaign.
  3. World Vision is a global organization with high brand recognition. We need to consider this when translating social media marketing to our local non-profits. Their online communities won’t have the same following. But we can still use the platform to drive traffic to their websites, especially during campaign time, with a little creativity.
  4. Trust and reputation mean a lot. Without RT’s by some key individuals with solid followings in the social media world, this challenge would never have spread. Special thanks to @DannyBrown, @ChrisBrogan, @BJMendelson, @LenKendall, and @Barb_G for taking the time to give us exposure. These people all have  Twitter ‘celebrity’ status.  Being prolific bloggers, authors, and communicators, they are opinion leaders in the field. Their reputations go before them, and that is very important in the SM world. I really appreciate their help and constructive feedback.
  5. We get by with a little help from our friends. Building community is all about quality relationships. If you’re going to use Twitter you need to appreciate that you’re dealing with real people. Their time and opinions are valuable. Be thankful when they RT you. Congratulate them on their successes. Help them spread their messages. And realize that because we’re working with a variety of personal values, some of your followers will agree with your message and others won’t. That’s ok. Be open to being challenged. Friends like @charlottehrb, @brettkopf, @chuckhemann, @NeilGasson, @ShannonBoudjema and @Ariel54 did a lot of the leg work in promoting this challenge. Thank you all so much!
  6. Testing the waters is necessary. We just don’t have enough case studies and metrics on the effectiveness of social media marketing to see which methods work best to add value to our organizations. We can have a million followers without increasing our sales, or securing donations. The future of SM will be in discovering what works and what doesn’t. Taking chances is the only way to do it. With experimentation it will be easier to set realistic goals for our clients’ online marketing campaigns.

Social media is a small part of the marketing pie, but the inherently relational nature of the medium makes it a great forum to work with. We need to question the SM platform as it evolves, and use it accordingly. As a professional, I’m eager to see the results of campaigns like mycharitywater.org which take social media and community to the next level by producing measurable results.

What are your thoughts on using SM for non-profit clients? What is the future of community and giving online? We’d love to hear what you and your organization are doing.

Special thanks goes out to the whole @wvcanadanews team: @AlexSancton, @WV_Andrew and @alicians. (The donation is yours, despite the fact that we didn’t reach the goal.)

Be the Change Challenge

pic_givingThis morning I read @DannyBrown’s newest blog post entitled, ‘Passion Drivers.’ If you’re in business, you need to read this. Heck, if you’re a human being, you need to read this. I agree with Danny: passion is key no matter what industry you’re in. I once listened to a guy talk about rocks for three hours. Yes, rocks. And it was interesting. Really. He was excited about those rocks! (Geology rocks! Just made that one up.) But I digress.

The point is that passion injects the listener with the get up and go to actually do something; to change an opinion, to buy an item, to donate to a charity. What I hate is a company or individual that doesn’t inspire me to greater heights. Can a company do that?! Yes, yes they can. (Just check out this excellent PR campaign by Weight Watchers.)

That’s why I’m always on the corporate social responsibility bandwagon. If I don’t see your business doing good in the world, I don’t want what you’re selling. If you can’t be passionate about a cause that’s bigger than the bottom line, I’m bored. (Maybe it’s just a Gen X/Y thing? You tell me.)

Last week I tried a little experiment with social media that generated only an iota of the excitement that I’d wanted. Basically I got all inspired by charity: water, which often happens when I see @ScottHarrison speak (even via vimeo). So I sent out a tweet saying that if you (the reader of the tweet) DM’d me your email address, I’d send you an @charitywater ecard, and donate $20 to charity: water in your name. I was sending out ecards to the first five people who messaged me.

This took way longer than I imagined. (But we actually surpassed the five card goal.) I thought people would be all over it. Granted, I didn’t think much about it. I got the idea and ran with it. What it taught me was that people don’t trust me. (Said tongue-in-cheek; hopefully.) People assume that there’s a catch to something like that, and I get it. So let’s do something a bit different.

I’m a huge fan of the work that World Vision does. Let’s all follow them! If @wvcanadanews  gets up to 700 followers by midnight tonight, (they’re at 494 right now), I’ll donate $100 to World Vision Canada. I know it’s not a lot, but if we all do what we can, then we change the world. (And 200 new followers means their message gets spread.) We also empower others to fulfill their passions.

Why try this again? The reason is simple.

Passion and community.

We have them on Twitter. @DannyBrown sees it, and he’s inspired me to as well.

I think people in the social media realm are inherently giving. I think we all have the power to change the world. I think it’s cheap, fun and empowering to do so. So come on! Let’s help some kids. Let’s set an example for business.

(Make sure you share and RT this post, or it just won’t work. I really want it to! Starting…NOW!)

@brynajones

Oprah & Cake: Not Just for Late Night Comedy Skits Anymore

oprah-winfreyThis is a guest post by our Creative Director, Sarah Rozema-Seaton, working all the way from her new home in Oklahoma City. Thanks for the post, Sarah!

Women all around the world watch or set their PVR devices to watch Oprah each week. This is a woman so powerful that she can take failing business’s and make them into successful empires, just by recommending their product. It has been called everything from “Oprah’s million dollar touch” to “the Oprah effect,” and millions of business are trying to just get a change to hitch a ride on this woman’s coat tails.

CNBC’s story on “The Oprah Effect” took my particular interest. (It may be because I am pregnant and stories on cake will always perk my interest.) The story is about a small Fort Lauderdale cake company called We Take the Cake.

In 2003 business owner Lori, bought this failing business, but she believed the product was good. After rebranding the business, she was still struggling and not turning a profit.

An employee of Oprah’s, who was sent a cake and became a customer of We Take the Cake. She introduced Oprah to We Take the Cake’s signature Keylime Bunt Cake. Oprah was so impressed that it went on her list of “Oprah’s favourite things.” With Oprah’s following of millions, the small cake business over night went from floundering to booming! With Lori and her team finding it hard to keep up with demand for cakes.

This link is worth taking a look at. It’s amazing how one woman has such influence over millions of people. It just takes the cake!

TGIF!

j0438461In a day of leetspeak overload (internet slang), LOL, TTYL, K, OMG, BRB, ROFL, you certainly can be left feeling lost, out of touch and quite frankly pretty foolish. I tend to feel all of the above and most times have to ask my son Ayden, “What does that mean?” I do however have a favorite: TGIF

I think that if you work Monday to Friday on a full time basis then you know and can appreciate what TGIF stands for. Where did this famous acronym come from?

Starting in the United States, it has become a common expression of relief at the end of the workweek and anticipation of relaxing or partying over the weekend. The term was originated by the Akron, Ohio disk jockey Jerry Healy on radio station WAKR in the early 1970s. The phrase was further popularized by the 1978 movie starring Donna Summer, Thank God It’s Friday. The phrase has also become common for advertising and promotional materials. 

My kids would be the first to say, and I am the first to admit, that I am behind the times when it comes to these little helpful letters that seem to speak magnitudes. I guess it’s time to submerge myself into the 20th Century. 

CB005695My TGIF recipe for the weekend ahead:

Roasted Tomato & Sweet Onion Pizza 

  • 2 TBSP olive oil
  • 1 large Vidalia onion sliced thin
  • 1 large clove of garlic pressed
  • 4 Roma or Plum tomatoes sliced thick (local of course, try Vickie’s Veggies)
  • Sea Salt & Pepper
  • 1 TBSP fresh basil leaves torn
  • 1 flat bread
  • 1 cup of shredded Gruyere cheese (about 4 ounces)
  • Balsamic Vinegar to drizzle 

Position rack in the lower third of the oven and preheat to 500°.  Thickly slice tomatoes; place in small greased baking dish. Drizzle with olive oil; sprinkle with sea salt and pepper. Roast at 425° for about 40 minutes or until wrinkly and softened. In a skillet heat1 tbsp of oil over medium heat. Add onions & garlic and cook for about 5 min. Season with salt & pepper, lower heat to medium-low and cook until golden-brown. Place flat bread on baking sheet. Arrange the onions, tomatoes and basil evenly on top and sprinkle with the cheese. Bake until the crust is golden-brown and the cheese is bubbly, 15 to 20 min. Drizzle with Balsamic Vinegar or serve on the side to dip crust in. 

Serve with an Arugula, Pine Nut & Parmesan Salad. 

My choice of beverage to accompany this meal would be a Shiraz or Syrah. Considering this is a lighter style of pizza (without the tomato sauce & meat), if you are partial to white wine, then I would suggest a Pinot Grigio or an Earthy Sauvignon Blanc. 

Happy Friday,

Kerry

Top 30 Under 30 Tweeters

MentorBadge                                  
Yesterday I had the honour of being included in a list of the Top 30 Under 30 Tweeters, a compilation of the best Tweeps born after 1979. As its creator, Len Kendall put it: “You could say that #30u30t mirrors the NCAA Top 25 Coaches Poll…except for microblogging.” (So cool!)

Len deserves a tremendous amount of credit for initiating this tool. The work involved to review over 200 nominees’ Twitter accounts is overwhelming. These profiles were judged by at least three of a 12 member panel. This list carries weight, and being on it is really flattering.

It’s also really humbling.

The implications of Twitter and other social networking media have been discussed at length, and I’m not going to add to that right now. But a topic that I don’t think can be debated enough is the notion that with such a large public platform comes a great degree of responsibility.

I’m not saying that the average Tweeter has to be overly cautious about the content of their tweets. (I let loose now and then with something personal. That’s part of what makes it fun.) However, for people using Twitter (or Facebook, etc.) for business, there has to be care taken.

When your brand is at stake, the cost of online reputation management is never too high. 

According to Michelle Tripp of the Brand Forward Blog:

Social media is fast becoming the central hub for brand communication. It’s easily the greatest opportunity we’ve ever had for building brands. Or for tearing them down. I can’t think of anyone who’d hand over Ferrari keys to a caveman. But there are plenty of companies giving away control to employees who haven’t accumulated enough marketing perspective.

Many brands–integral brands—are suffering the consequences of mismanaged social media. Michelle’s focus on the American Cancer Society’s Facebook flub should be a wake up call to all social media managers. (Her blog is a mecca of social media/communications information. Please take a look.)

That’s why a list like Len’s is so timely and relevant. It’s a priceless resource for anyone currently using Twitter, or exploring it as a marketing option. 

As my fellow mentor, Derek Shanahan  so eloquently stated on his blog:

Trust will always be the currency, and because there’s an ebb and flow to that, our efforts to highlight people who really add value or make themselves trustworthy should represent that.

It’s not that we’re all perfect, or have this thing totally figured out. However, if there isn’t an exact science to Twitter, there is an art. That’s why it’s important to business. That’s why if you don’t know how it works, you need to consult someone who does.

Once again, thanks to Len for compiling this resource of quality Tweeters. I’m looking forward to upcoming volumes of the #30u30t. Thanks to the judges for taking the time and effort to help and encourage us. Congratulations to all my fellow mentors and nominees!

Make sure to also follow Len’s efforts to include an Under 30 panel discussion at 2010’s SXSW Conference.

World Humanitarian Day

I’ve had the pleasure lately of talking to some amazing people working in the field of humanitarian relief. Through my association with a small non-profit called Streams of Hope, my world has been opened to the plight of the poor and oppressed.

In honour of World Humanitarian Day, I want to showcase their work, their visions, and their organizations. Here are some snippets of their interviews with me. Please see the Streams of Hope blog for their full stories.

Dave Toycen, President of World Vision Canada

 

dtpicsmallWhat we’re seeing in eastern DRC is an incredible humanitarian crisis – absolutely one of the worst in the world right now.

Nearly 1.5 million people are displaced, women and girls are the victims of sexual violence and children are recruited as soldiers daily. An estimated 45,000 people are dying every month from malnutrition and infectious diseases in the region – a number we would certainly not tolerate here in Canada.

For me personally, this was one of the most difficult trips I have taken in a long time.

World Vision began working in the DRC in 1958, helping girls who would otherwise have been forced into early marriage. By 1988, World Vision had established longer-term community-based projects, through child sponsorship, and is now assisting 56,000 sponsored children in the country.

We are currently working with communities through 25 long-term development programs. We are working to improve water and sanitation, develop infrastructure, improve health and education, in addition to responding to HIV and AIDS while improving food security through special, shorter-term projects.

We are helping 50,000 children recover from the trauma of war in eastern DRC through a UNICEF-funded psychosocial and child protection project. We are also helping families in crisis with survival items like blankets, soap, plastic sheeting for temporary shelters and other emergency help to children and their families.

Kevin McCort, President of CARE Canada

care1

I’m worried that the message the public is hearing (which are not always what people are saying) is that Aid Doesn’t Work. My counter-message is “Aid Does Work… if it’s done the right way”.

CARE has combined conservation farming with village savings and loans. In Zimbabwe there are food shortages and food is very expensive. But the 87 families participating in that community garden are now fairly food-secure. They’ve increased their crop yields, with the VS&L they can afford agricultural tools and inputs, and they’re producing enough to sell for income. I’ve got a great photo of one woman named Rumbizwi Seminrufo proudly holding up a handful of ripe tomatoes and grinning from ear to ear. She’s living proof that, if you do it right, even in the most challenging environments, aid can work.

Ultimately, these arguments point to a radical scaling up of developmental assistance.

We actually have to try harder and we must channel the bulk of this assistance through civil society organizations who are the most effective. The only way this will happen though is if the tax-paying public hear the message that Aid Does Work, and demand that their tax dollars, and their charitable giving, go through the most effective channels to make it happen.

Eugene Cho, Executive Director of One Day’s Wages

EugeneCho

My conviction is that humanity was created for good, justice, and compassion. At the core of our hearts, I believe we are created with an inclination towards such things. However, I also acknowledge the darkness and proclivity towards evil that lurks with all of us and as such, there’s a constant tension.

For me as a Christian, I believe in God and the goodness, peace, and shalom He intended for all of humanity. As a human and a follower of Christ, pursuing ‘mercy, justice, & humility’ are not optional. When I pursue these things, not only do I honor my convictions, my faith in Christ, but it is when I feel most alive…when I feel I am living in the fullness of what I was created to be and do.

One Day’s Wages is a grassroots movement where we invite the global community to simply give one day’s wages to fight extreme global poverty. Our goal is to integrate human relationships + social media/technology + vision + collaboration = end extreme global poverty.

My sincerest thanks and appreciation goes out to each of these men, and to all of their staff, families, and to the myriad of others working in social justice around the world.

You might not connect your business with social justice, but you should. The impact that your organization has on the world counts, no matter how big or small. Consider corporate social responsibility the next big thing in business.

Contact Engine Communications to see how you can help.

Artistic friends

One of my great pleasures in life is art. I count myself blessed to work in a field that gives me exposure to diverse expressions of art. I also have the privilege of being friends with some very talented people. I was visiting the site of an artist friend of mine last night. She works in a number of different mediums, but it is Pamela Marie Pierce’s line work and mosaics that I like best. You can visit her blog here and her site here.

Lapin Au Printemps

Lapin Au Printemps

Epona

Epona

Cannons Cats

Cannons Cats

The Un-Starbucks?

A shot of 15th Ave Coffee & Tea in Seattle
A shot of 15th Ave Coffee & Tea in Seattle

For those of you who don’t know, Starbucks recently decided to attempt a de-branding experiment by opening three ‘street level’ coffee shops in Seattle, called 15th Avenue Coffee & Tea.  Why? Good question. I can only imagine it’s an attempt to cater to a clientele that wouldn’t normally go to Starbucks ie. the free-trading, guitar playing, local business proponent, hipster.

Let’s face it. There are people who love Starbucks and there are people who hate Starbucks. There don’t seem to be too many people on the fence. And there aren’t too many people on the fence about 15th Ave either. With this de-branding effort, the love/hate relationship continues.

Take this commentary in Harvard Business Publishing by Peter Merholz:

Perhaps my biggest beef with 15th Ave is that it’s fundamentally dishonest. Everyone knows it’s run by Starbucks, but the website and the store do all they can to suggest it’s a true independent (though the high level of interior design suggests a bankroll out of the reach of most entrepreneurs).

I don’t love the notion of touting yourself as one thing when you’re actually another. It lacks integrity. This is bad branding. However, I disagree with the author that:

There’s no way a corporate coffee chain can create an authentic neighbourhood coffee experience.

Our local Starbucks actually has a neighbourhood coffee shop feel. It’s frequented by a regular cast of characters, and the staff is friendly and actively involved in the community. Yes, the decor might be de rigeur, and the chairs might be a little hard. (Why did they take away our comfy chairs? Why?) But really, it’s the people who make the ‘community,’ not the brand.

That’s where I do have a problem with 15th Ave. I’m confused as to why it’s necessary at all. It seems completely redundant. They’re even selling the same coffee (not sure if it’s at the same price point though).

When you’re already the most popular brand on Facebook with over 3 million fans, you have over 200,000 followers on Twitter, and you’re not doing too bad financially, de-branding doesn’t seem like the likeliest business strategy.

So what’s up Starbucks?

Why not work with the resources you already have, and empower your staff to get even more involved in their communities? Or create customer incentives to reward those who frequent your shops every day?

If you build it, we won’t necessarily come. Serve us better, and we’ll be there (and we’ll bring all our friends).

Friday’s With Kerry

kerry1

Wow! Summer is finally here, and I couldn’t be happier! I was starting to wonder what happened to the good ol’ dog days of summer from when I was a kid? I guess as I age so do the weather trends. It may not be the kind of summer that I remember, but hey, I’ll take it.

One of my favorite things to do on a hot summer day? Chill on the deck, sip on a cold summer cocktail and nibble on some yummy apps that are made from fresh, local ingredients. I am a true wine lover, but I have to admit that my drink of choice when it’s super hot out, is an ice cold (and I mean put in the freezer for an extra 15 min cold) beer! In saying that, I certainly am not opposed to a chilled glass of Rosé.

Rosé wine: Not just for amateurs any more. A light & refreshing summer wine for any occasion.

Most Rosé’s are not the sweet, fizzy stuff you drank when you were young and looking for a cheap, easy wine. It’s classy and wonderfully versatile, whether your mood requires a lighter, fruity wine or a heavier one with some structure.

Tip: To chill your summer bottles in just 20 minutes, fill bucket two-thirds full with equal parts cold water and ice. Submerge bottle up to neck; speed it up a bit more by tossing in a handful of rock salt.

Here’s a quick and easy summer app recipe to go along with the Rosé.

42-15200409Blueberry Brie on the Barbie

  • One large round of Brie
  • 2 Cups of local fresh blueberries
  • 1/4 cup of orange juice
  • 1 small shallot, chopped
  • 1 clove of garlic crushed
  • 2 tsp of brown sugar
  • Lemon rind grated
  • Freshly ground black pepper

Place last 7 ingredients in a tin foil plate and place on BBQ on Medium heat, till bubbly and berries are reduced. Approximately 15 min – 20 min. Keep warm on upper rack and grill the Brie round. Once Brie is warmed through, place on platter and drizzle with blueberry sauce. Serve with artisan breads and crackers. Voila!