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Facebook – An Outlet For Narcissists?

While on lunch today I was reading an interesting article on Yahoo about Facebook. According to an article by Andy Blatchford of The Canadian Press, a new study of Canadian University students suggests that Facebook is a magnet for narcissists and people with low self-esteem.

The article states that people who have a low self-esteem or who are narcissistic spend more time on the popular social networking site than those people who have adequate levels of self-worth. Apparently, the surveys were conducted two years ago, and the findings were published last month in the journal Cyberpsychology, Behavior, and Social Networking. An interesting comparison was also made between male and female Facebook users and how they promote themselves differently.

With Facebook having an estimated 500 million users, 16 million of those being Canadians I find the results of this study very interesting. The article ends with this question: “Is it that narcissists are more likely to use Facebook, or people who use Facebook are more likely to become narcissists?”

I’m curious – what are your thoughts? Here is the link to view the article:

While on lunch today I was reading an interesting article on Yahoo about Facebook. According to an article by Andy Blatchford of The Canadian Press,  a new study of Canadian University students suggests that Facebook is a magnet for narcissists and people with low self-esteem. The article goes on to state that people who are low on self esteem or who are narcissistic spend more time on the popular social networking site than those people who have adequate levels of self worth. Apparently, the surveys were conducted two years ago, and the findings were published last month in the journal Cyberpsychology, Behavior, and Social Networking. An interesting comparison was also made between male and female Facebook users and how they promote themselves differently. With Facebook having an estimated 500 million users, 16 million of those being Candians I find the results of this study very interesting. The article ends with this question: “Is it that narcissists are more likely to use Facebook, or people who use Facebook are more likely to become narcissists?” I’m curious – what are your thoughts? Here is the link to view the article:

http://ca.news.yahoo.com/s/capress/100907/national/facebook_narcissists_insecure

– Kathy

Fabric Printing

One of my favourite resources, Colourlovers is offering something very cool. Have you ever wanted your custom designs printed onto high quality fabric? Well, now you can! They have partnered with Spoonflower, an on-demand fabric printer that allows people to design, print and sell their own fabric designs. This is perfect for all you artsy types – you know who you are. Why not have your favorite designs printed onto fabric instead of paper! I’m thinking … I need new wall art…and curtains…and pillows….the possibilities are endless! I like how print design is overlapping with interior design today.

Browse any pattern on ColourLovers to purchase it in fabric form, or visit the Spoonflower site to check out all they have to offer.

As their website states, Spoonflower digitally prints using eco-friendly, water-based pigment inks on natural fiber textiles. No additional chemicals are used in the printing or preparation process. I love it!

I’ve signed up for a free account to receive community emails. Follow them on Facebook, Flickr, and Twitter.

—Kathy

Art or Marketing, you decide!

Yesterday, Mashable featured a piece on a new video where a “Guy Walks Across America” that is quickly hitting viral status. At first glance, it seems like a project that can be considered a work of art. I have a hunch that this may be a subtle marketing campaign, but you be the judge:


READ MORE TO SEE MY THOUGHTS

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New Internet Spice

Last week, the internet saw one of the most popular viral campaigns of all time! Old Spice teamed up with Wieden + Kennedy to bring “The Man Your Man Can Smell Like” guy, portrayed by actor Isaiah Mustafa, to fans by creating a series of personalized Youtube responses.

How great was this campaign for exposure?

In a 24 hour period, they were able to get:
•    180+ videos created
•    5.9 million views
•    22,500 comments

We can compare this to other notable viral videos and see that it beats out influential people like Obama and Bush.

(Via Mashable)

I will have to agree with Iain Tait, Wieden + Kennedy’s Global Interactive Creative Director , when he says, “In a way there’s nothing magical that we’ve done here, we just brought a character to life using the social channels we all use every day. But we’ve also taken a loved character and created new episodic content in real time.”

They used many of the principals for social media success that have been discussed thoroughly around the internet. This campaign engaged consumers, added value to their lives, was created in a human voice and was done in a timely fashion. Let me explain:

  • Engage Even if the personalized was response wasn’t written directly to you, it still felt like he was in your bathroom answering questions.
  • Add Value This is something that consumers had never seen before, a global national brand reaching out to its consumers through a ‘brand mascot’.  You simply HAD to tell all your friends that would care!
  • Human Voice Even though it was a global-national brand, it felt more like a simple sketch comedy bit. It felt real, it felt human.
  • Timely The fact that these responses were sent out in real-time is unbelievable and makes this campaign a huge success – it was about conversation.

I am hard-pressed to call this campaign a success, yet. I would still want to see how this campaign had an impact on sales before we start creating case studies that will be looked at until the end of time. I have no doubt that there is a positive influence on the bottom line, but at the very least I think this campaign has reinforced the “new and youthful” revival to the Old Spice brand.  I also believe that this has opened up a chasm of potential in how brands can now communicate with their consumers.

What are your thoughts?

A personal touch

With the advent of all things digital, have we lost some of the personal, handcrafted touches that were once common? Our communication in particular has become almost entirely email and/or Social Media based. I am not saying this is a bad thing, for it is extremely convenient, effective and efficient.  So how do we make our communication have more personality?

Well, if you are heavy into Facebook, there is always Pimp My Profizzle. It is a fun way to add some flare to your profile pic. But what about good-ol’-fashioned email. Is that boring signature just not enough? Pilot has found a way to take care of that.

I realize they are using this to sell pens, but what a cool idea.

As a designer I am always looking for ways to personalize things and communicate in a way (usually visually) that expresses something unique about someone or something. I wonder where that will take us next…

Square: bringing us closer to a cashless society.

Okay, so honestly how many people really carry cash on them anymore? I mean sure, we all keep maybe twenty bucks on us for coffee, parking or to pay back a friend for lunch, but do we really pay for most things with cash? Of course not! We have become so accustomed to the convenience of the swipe-and-go world we live in. We pay at the pump, auto-charge bills to our credit cards online, and I know everyone of us has swiped a credit card for something under 2 dollars at least once! In 2008 VISA alone reported $90.2 Trillion dollars of spending worldwide.
We are almost a cashless society, except when we are paying other people back for things. Usually we have to run to the ATM and get cash. Thanks to the development of Square last year, all of that is about to change.

Square was first announced in late 2009 but as of last month it is has been released to the public and is fully available to all consumers. (within the US)

It is official, now debit and credit transactions are easily accessible to everyone right from their android-powered phone, iphone, or ipad. Within seconds you can turn any of them into a cash register. Cash can be exchanged with any individual, right from your phone. This is an application that is targeted to individuals and small businesses more so than large corporations. All you need to do is download the Square application, plug a small device into your headphone jack that reads the magnetic strip on a debit or credit card, and you are ready to go. The phone acts as a credit terminal, sends an email copy of the receipt to the buyer, and logs the transactions for the seller on their phone. Along with all of this Square also maps out the location of the transaction. The possibilities of this type of technology are really endless.

After I get over imagining the endless possibilities, my first thought is, how do I know what other people are doing on their phones. It seems like this concept is amazing, but perhaps needs more development to really be a practical way to exchange money with strangers on a day-to-day basis. How hard would it be for someone to figure out how to copy my debit or credit information right onto their personal phone.

There is also a lot of concern that this application will be highly attractive to people who are unable to get standard business accounts because of a bad credit history or fraud.

I am not sure what to think about the security risks, but I do think square is a great development that we will see becoming more and more common in the near future. In the mean time I think there are a lot of security kinks to be worked out.

Check out the promo video for Square

— Sandra

What are Microformats and why should you have them?

Here’s my tiny explanation of Microformats, how to use them, and how they can help futureproof your website.

To understand how Microformats work I’ll use an illustration; a website is like a recipe containing instructions on how your web browser should build and display the website.  This is written in a language called HTML.  Microformats are a subset of HTML that tell the web browser what type of information is on the page instead of just displaying the information.

Think of it like a recipe inside of a recipe, like a pizza recipe that contains a complete recipe for pizza crust inside of it.  If it’s marked clearly enough, you could easily pull that pizza crust recipe out from the pizza recipe and use just that if you wanted.

What microformats are most popular?

The most popular Microformats are Address cards, Calendars, Product Reviews, Resumes, and Tags, and they’re all relatively easy for a professional to add to your site.

Why should you use them?

Microformats have existed for a few years now and so many large websites (Google, LinkedIN, Twitter, Youtube, Wikipedia) are already slowly adding support for them.

When we revisited our recipe pages on FoodNetwork.com a few months ago, it was one of our priorities in Front End Engineering to embed hRecipe. We knew that it would be only a matter of time for tool support to come along to utilize our recipe data. As Front End Engineers, we have real control over what are pages output, and we have a real opportunity maximize the amount of data that a tool like Google can glean from our markup. It would be a poor practice to not take advantage of microformats when something as powerful as Google recognizes their importance.

Says Mark Wunsch, a developer for Foodnetwork.com, read the rest of that article

At the same time people are slowly extending web browsers or adding support for Microformats to web services.  If you’re a business then your location will be far easier for web-based services to find you if you contain your business information in an Address card (hCard).  Some web browsers and web browser plugins can already detect any Microformats on a website and allow you to pull them out of the site and save the information on your computer or add it to your Address Book.

Sooner or later everybody will be using Microformats and you too will have them on your site – but if you’re the first of your competitors to embrace this technology then for a while you’re far easier for people to find – isn’t that reason enough?

Who can make Microformats?

You can, if you have an understanding of basic HTML. Otherwise any web designer worth his salt can make one for you; it’s not difficult and doesn’t take too long to do it properly, but the advantages (especially right now if you’re an early adopter) are well worth the investement.  It’s always easiest to hand-craft your microformats, but go ahead and check out the free tools available at microformats.org/code-tools

Where can I find out more about Microformats?

The home for all discussion of Microformats happens over at microformats.org

—Tom

What is Geolocation Anyway?

Hello! Today I’m going to tackle a trend I see emerging with new technology: location-aware web browsing (geolocation).

As more people are browsing the internet on phones and mobile devices (many of which have GPS also) there has begun this challenge of finding ways to insert your geographical location into the online world (where location until now has been irrelevant) in a valuable way.

Most modern web browsers (i.e. everybody but Internet Explorer, unless you’re using Google’s ‘Gears’ plugin to add functionality) have support for geolocation already, so how will we leverage this technology in the future to shape web design? A better question is; how would knowing the geographic location of a web user allow you to serve them better?

Here are five simple ways I can see that could immediately be incredibly useful and provide tremendous value to the user

Location-Aware Websites

Suppose you were planning a trip to Bermuda and using a location-aware web browser.  With this technology I could provide information about my resort and how to contact us, for those visiting my site from outside bermuda, but if I knew that the user was in Bermuda I might offer a schedule of the activities at my resort and information that a person not on the island wouldn’t have use for.

Perhaps a shopping mall website could feature a list of the stores and services they represent on their home page when you’re away from the mall, but the moment you step inside the mall their homepage could simply become a map of the mall itself, and then provide links into the rest of the site as a secondary navigation feature.

Location-Sharing Services

This one already exists in its nascent state with services like Foursquare and Gowalla.  Right now we’re checking in at places of business (but not yet temporary events like concerts or conferences) and tracking the movement of our friends, as well as leaving geo-aware tips for the public.

At my most frequented sushi place, I left a note for the public to try certain menu items – even if they’re not my friend or if I’m not there.  Yes I might not know the person who sees this, but I could just as easily have bumped into them in person at the restaurant.

By adding geolocation to websites and sharing your location with the public allows you to ‘bump into’ strangers in your town at the places you visit and can help foster new friendships – now that is truly social media.

Directions to Places of Business

This one is simple, but incredibly useful. We’ve all seen websites that have maps that provide the location of a business, but if the browser knew your current location at all times it could provide the quickest route to that place of business, and would continue to update for you on their website as you view it and change your location.

Never see a ‘Find a Store Location’ page again; supposing the website you’re going to is a franchise it could detect the location nearest you and display that by default.

Default Language Selection

Here in Canada we live in a country with two official languages, so many sites will provide their content in the language they feel best fits their audience and provide a link to the other language.  With location-aware browsing you would be able to target the default language displayed based on the user’s location (still providing them the chance to switch languages at any time later of course).

Lets assume you’re a large corporation serving many countries; you could target your site to German language people if they are browsing from Germany, but display the default language as Chinese if they visit your site from China.

Locally Tailored Content

There is an unhealthy excess of news sites online, and many news sites fall under the same media conglomerate and simply provide an outlet for local news for one region.  Imagine if instead of your local news website, you went to the main media company website and it promoted local stories near your location, as well as national and international news.  That way everybody would be visiting and writing for the same main news website, and more money could be spent raising awareness of that one website across the country – yet the delivery of the content would be the same as your local news site.

Oh, and one added benefit – you *could* search and find local stories from anywhere because they’d all be in one location, where now they’re split up on hundreds of different local news sites even though they are from the same media company.

So there are five simple examples of how knowledge of the users geographic location can help shape the web, and allow you to serve your users better and more intuitively – and at the same time empower them in their own environment and foster development and growth of offline relationships.  This is an exciting time to be a web designer, but an even more exciting time to be alive as all this technology can be put to use right away to improve our lives.

—Tom

HTML 5 and why you should care

I have had some friends asking me about HTML 5. There has been a bit of buzz about it, so I thought I would address it and how it affects us as designers and others as clients and users.

According to Wikipedia:

HTML5 is currently being developed as the next major revision of HTML (HyperText Markup Language), the core markup language of the World Wide Web. HTML5 is the proposed next standard for HTML 4.01, XHTML 1.0 and DOM Level 2 HTML. It offers capabilities currently provided by plug-in-based rich internet application (RIA) technologies such as Adobe Flash and Microsoft Silverlight. In common usage, HTML5 may also refer to the additional use of CSS3, as both technologies are under development in parallel.”

Does that clarify things? No? How about this handy info graphic:

HTML 5 infographic

HTML 5

So, what does it mean? Fewer plug-ins required for a rich web experience. Lighter weight web applications. A universal platform for developers. I like it.

If you want to see some HTML 5 coolness in action, check this out. Make sure you are using a browser like Chrome, Safari or Firefox (Sorry, Internet Explorer users, this one’s not for you). As well, you can check these links (Tom pointed to these in his excellent review of the new version of Safari):

Safari Technology Demos
Chrome Experiments

I think that HTML 5 has definitely raised the standard(s).

Your Home Base: A website to direct your sharing

The following is a part of our One For the Creative Types Series. We are looking to help people transform their web presence from “starving artist” to “social media savvy entrepreneur.


I know for a fact that many artists do not see the same success online as they do at trade shows or other in-person events. Their ecommerce website has barely any sales, and visitors rarely go beyond the homepage. I know why—it’s because your website is terrible. Sorry, but it is likely true.

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