As we say on our website “a brand is a powerful collection of perceptions in the mind of a consumer.” Although your brand image depends on what your consumer thinks, you can do many things to help foster a positive brand image.
A relatively easy way is to start from where you do business. Whether you are a manufacturer, small business, multinational or creative business, your location can make a lasting impression. A great location will convince people of your mission and your passion.
A great example is the BMW headquarters (seen in the YouTube video). The tower was designed in the shape of four-cylinders, which alludes to a four-cylinder car engine.
Also, as I begin interning here at Engine, the first thing I noticed is that they take their mission to heart. Positioned at a railway station, the constant rumbling, horn-blasting and bell-ringing remind me that we are here to drive businesses toward success.
It really makes a lasting and great first impression on both consumers and employees. Take a look at your business, or your place of employment. Does the location reflect your mission?
Troy is currently interning at Engine Communications as part of his Loyalist Post-Grad PR Program. He likes anything to do with PR, social media and technology. A UWO graduate, he is always looking at new ways of doing things. His blog can be found at: troyvstew.wordpress.com
Belleville, branding, Engine Communications, inspiration, Marketing, public relations, small business
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