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Engine Communications has been taking #Google #Search Results by storm – ORGANICALLY, without paid ads!

How is this SEO happening?

Engine, a local branding and marketing agency researches your industry, competition, finds your (USP) unique selling points and then adds relevant content online. Most of all, they understand business and how clients/customers think. They are experts in Content Marketing, SEO (search engine optimization), Strategies, Branding and the Power of the Written Word.

“Thanks again for everything yesterday with respect to YP.  I shared the news and savings with the rest of my family & they were excited and shocked about the over $500/month savings!”

~ Mark Kotsovos. Tomasso’s Itallian Grille

Advertising Budget Results?

Ad budgets are being slashed and moved around, saving local businesses thousands in unnecessary expenditures.

Interested in Saving Money for Your Business?

Have Engine review your online presence. Call 613.771.0090 or email Laura

6 Marketing Questions to Ask Yourself:

What are you saying? After branding, a user-friendly interactive website is likely one of the most important tools that you need for your business or organization. Your online messages including Social Media postings, along with cohesive marketing collateral, make a big difference for increasing your business. To help you get started in the thought process, here are 6 Marketing Questions you should ask yourself:

1. If I’ve never heard of my business, is it absolutely clear ‘WHAT IT IS?’ that I do?
2. Do my messages immediately identify the ‘WHAT’S IN IT FOR ME?’ question?
3. Am I consistent in my branding across ALL print, logo, tagline, ad, POP item, website and Social Media?
4. Do I have a UNIQUE printed piece that I could give to my clients that encourage repeat business?
5. Does everything I do include my website ADDRESS?

6. Most important of all? Do I tell people what it is that I want them to do? Everything needs a CTA (Call to Action) Read about CTA’s here >

A special thank you!

We thought we would take a moment to show our appreciation to you, our clients. To us, it’s all about relationships. Thank you for including Engine Communications in your marketing success.

Here’s to a great Fall season! Need Help? We’re here for you. Let’s Chat!

~ Your Engine Communications Team


Want the Best Website?

Start With the Answer!

It’s not about you. People are so busy today, they’re either surfing the net or have landed on your #website via #Search Engines or connection recommendations because they’re looking for answers to their questions or problems.

It may be to learn, for entertainment, to connect, to increase their business or to find help for themselves, family or friends, but basically they’re looking for answers. They’re looking for content that provides VALUE, solving their needs, essentially answering the question:

‘What’s in it for me?’
People are too busy today, have too many choices and things to do. You have 3-5 seconds for users to decide if they are in fact on the right website, the best solution that answers their quest. So, your site better give them what they want, NOW.

Who Are They?
When you start with the answer, make sure you’re addressing the right people. No matter how big or small your business or organization is, the truth of the matter is that you are ‘speaking’ with ONE person when they’re on your website. It’s just one person and their computer or other electronic device.

That one person may indeed be and likely is, part of a larger group, whether it’s business or personal connections. The one thing you can be sure of, is, when you’ve answered their questions properly, they will let others know.

Who might they be?
This is where you must know the answer to ‘Who is my target market and demographic anyway?’.  Knowing who you’re ‘talking to’, helps you to make sure you answer the right questions, for the right people.

Content, design, navigation and functionality. A website strategist plans what your website will DO for users, long before the pretty colours and pictures are in place.

When we know what your website will DO for people, the answers come, in turn, answering the ‘What’s in it for me? question. This in then translated into the website structure for navigation, functionality and ultimately, the look and feel of the design.


One of the biggest mistakes made on websites is the failure to tell people what you want them to do with the information that you are providing. Tell them with  ‘Call to Action’ text, images, navigation and buttons.

Think About It
Here’s some questions to help you to get started with the answers:

1. What makes me so great?
This is where you turn your features and benefits into the answer to their problems. What’s your USP (unique selling point)?

2. What are my readers really looking for?
Solve their problems. Know your target market, learn their needs and give them what they want.

3. What action do I want users to take?
Do you want them to sign up, buy now, read on, learn more, contact someone, share with friends or comment? Tell them!

4. Do they need the whole enchilada?
You’ve heard the saying less is more? Way to often, websites have so much text, content, generally speaking, that it actually drives people away from websites. How much ‘So, who cares?’ info do you have on your site?

Grab users with content that matters to them. Show them you ARE the answer. You will be rewarded in spades.
Discover Engine Communications online and offline marketing solutions here. 

I hear this time and again. It’s not right. It’s not fair.

I really get upset when I hear about businesses and organizations getting taken advantage of when it comes to spending their hard-earned money on one or two advertising options. Check out my latest point of interest enews. Pretty important points to ponder >

Cheers, Laura

Are Your Staff Marketing for the Competition?

Sometimes it really doesn’t matter what you do when it comes to advertising and marketing if your front-line staff aren’t clued into how important they are to your business.

Today’s point of interest:

So, hankering for a burger, I drive up to a popular fast food window.

Me: ‘I’ll have a burger with everything except pickles and tomatoes’
Girl: ‘Do you want cheese on that?’
Me: ‘Oh, no thank-you’

I drive up to pay.

Window opens.

Girl talking to fellow employee: ‘I think I’ll go to McDonalds.’

I’m not at McDonalds.

Girl to me: ‘Debit?’
Me: ‘Yes’

Passes me machine.

Fellow Employee: ‘I had their new chicken sandwich’
Girl talking to fellow employee: ‘Oh ya? Is it better than ours?’
Me: Trying to hear answer. Missed it. Lol
Fellow Employee: ‘It’s that new one. Really good!’

Girl to me: ‘Here’s your drink’
Girl talking to fellow employee: ‘I think I’ll go get fries and nuggets’
Girl to me: ‘Thanks’ (hands me my burger)

I drive away, shaking my head. Open my burger with 2 slices of cheese on it. Eat it anyway cuz I was starving.

Will I go back? Yes, I like the burgers, but seriously? Who’s minding the store??

Do you include the importance of customer service, being ‘present’ and share your marketing messages in your staff training?

These are the types of things that we investigate when we’re working on #Marketing Strategies for our clients.
It’s about looking at the Big Picture. Ask us how we can help your business or organization.

~ Laura Brasseur
Marketing Director p: 613.771.0090 tf:1.855.571.0090

Medical Sales Booklet

BIHC Medical Booklet

Dr. Matt @BIHC – Belleville Integrative Health Centre is excited about his new medical sales booklet!

Thanks for being such a great ‘Sport’ Matt! SEO (search engine optimization), eNews System coming next. Stay tuned!

The Region is bustling with new marketing projects. Have a look-see at some of the latest Engine launches, deals and business opportunities

Opportunity for Businesses!

Andrew & Matt, part of the management team at Your Belleville Bulls were in the other day, doing the final check on their latest print booklet – Sponsorship & Advertising Opportunities with the Bulls and Quinte Sports & Wellness Centre! 

Call 613.966.8338 to get on board.

Holiday Marketing Tips for You

Wow, time is flying by quickly this year, don’t you think?

We know you’re super busy at this time of the year. Sometimes it’s hard to find the time to take a breath to remember marketing, so we’ve gathered a marketing check list, starting with Gift Cards for you to consider and review.

Your Holiday Gift Cards Marketing Check List

SEO (search engine optimization)

Make sure you refer to the words “gift cards” and “gift certificates” when posting online. Is there a title and description hidden in the secret code of your website? Are images of your gift cards/certificates named? These few tips can help you get found on Google!

Design & Presentation – DO your gift cards.

Read On >

How can I increase my open rate on enewsletters?

There are a ton of elements you can vary to try to entice more of your subscribers to open up your emails. Here are just a few things you could try:

  • Experiment with your subject lines: Try including details about the content of the email right in the subject line, instead of using your standard subject.
  • Send on a different day: Are your subscribers too busy on a Wednesday morning to read your email, leaving it languishing down the inbox? Maybe a Tuesday afternoon email would be welcomed.
  • Get the important content up the top: Remember that many people will see a preview of your email before deciding to open it or ignore it. Make sure your email is recognizable, and that your key points are in the top third.

Get custom designed enews templates and systems from Engine Communications >

You Can Have Your Own Marketing Team

Ongoing Marketing Support Program

Some of our clients go onto our monthly marketing program. This may work well for you. Everyone on our team here at Engine Communications, has between 15 – 20 years of marketing experience that can really help you to increase sales and awareness. We can help with a primary plan of action, as it helps with productivity and costs.

You can have your own Marketing Team.

We set aside an agreed-upon monthly marketing budget as your dedicated marketing team. Typical time varies around 2-10 hours/week.

In this instance, we can help to prioritize, identify, consult, create and manage items like:

  • Website updates
  • Online Consulting
  • Social Media Management/Supervision
  • Graphic Design
  • Coding & Programming
  • Custom Designed Ads for Web and Print
  • Content Creation
  • Mobile Marketing
  • Deal with pesky phone book advertising sales people
  • Inbound Marketing Campaigns
  • On-site Communications Tools
  • Can also include consulting, review & recommendations for:
  • Events
  • Reports
  • Signage – Interior and Exterior

………………..whatever is needed to increase your business sales, awareness of your organization, your Engine Marketing Team is here for you.

If you need help ongoing or just from time to time, click here to Contact Us to discover the possibilities.