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Integrated Marketing?

September 29, 2015 Marketing
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What the Heck is Integrated Marketing Anyway?

Integrated Marketing is not only online. It specifically targets, captures and grows engagement through consistent marketing messaging strategies, streamlined through multiple channels: in-person experience, branding, visuals, signage, website, social media, multi-media advertising, SEO (Google), relationships, email marketing, video, blogging, promos, print material..

Really, it’s all about building relationships with everything you do, say and put ‘out there’ …. yes, IT’S EVERYTHING, everywhere!

Let’s talk about Integrated Marketing Messaging to increase sales, profile and awareness.

What really works is transparent ‘Real People Speak’ answering the question, ‘What’s in it for me?’, ‘How will I feel?’, ‘Will it make my life better?’ and the sharing of information. It’s fine and dandy to get discovered and we work hard on getting our client’s found on the likes of Google, with excellent results too.

But… let’s face it. You’ve got 3 SECONDS to capture people once they’ve found you. You’ve got competition and you’ve got to be unique.

Tweak My Speak!
What are you saying? Do you have a strategy?

Sometimes it’s hard to see the forest through the trees. Need another set of eyes for ideas and content? Let us Tweak Your Speak. Drop us a line or give us a call 613.771.0090

Cheers,

The Engine Team

Tourism Rack Cards and Brochures

September 9, 2015 Graphic Design
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New tourism rack cards and brochures for Quinte Conservation!

With so many options at Tourist rack card displays, we wanted to stand out above the crowd!

With so many options at Tourist rack card displays, we wanted to stand out above the crowd!

We spend a lot of time on marketing strategy, design concepts to increase awareness and profiles. Our goal was to present the information in an engaging, unique fashion to entice tourists and the local community.

It all starts with a discovery session with our client, proceeds to research and brainstorming.  When it comes to print pieces, the initial concept often is a series of sketches and folding papers every-which-way! We can look after everything from the marketing strategy, design, copywriting, paper selection and even getting the printing done (once it’s approved by you, of course). See example of our process, before and after pics here >

6 Marketing Questions to Ask Yourself:

October 14, 2014 Advertising / Business / Communication / Design / ecommerce / Marketing / Non-Profit / Online Marketing / Print Advertising / Public Relations / Social Media / Technology / USP / Web / Websites
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What are you saying? After branding, a user-friendly interactive website is likely one of the most important tools that you need for your business or organization. Your online messages including Social Media postings, along with cohesive marketing collateral, make a big difference for increasing your business. To help you get started in the thought process, here are 6 Marketing Questions you should ask yourself:

1. If I’ve never heard of my business, is it absolutely clear ‘WHAT IT IS?’ that I do?
2. Do my messages immediately identify the ‘WHAT’S IN IT FOR ME?’ question?
3. Am I consistent in my branding across ALL print, logo, tagline, ad, POP item, website and Social Media?
4. Do I have a UNIQUE printed piece that I could give to my clients that encourage repeat business?
5. Does everything I do include my website ADDRESS?

6. Most important of all? Do I tell people what it is that I want them to do? Everything needs a CTA (Call to Action) Read about CTA’s here >

A special thank you!

We thought we would take a moment to show our appreciation to you, our clients. To us, it’s all about relationships. Thank you for including Engine Communications in your marketing success.

Here’s to a great Fall season! Need Help? We’re here for you. Let’s Chat!

~ Your Engine Communications Team

 

Medical Sales Booklet

June 18, 2014 Branding / Business / Graphic Design / Medical Marketing / Print Advertising
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BIHC Medical Booklet

Dr. Matt @BIHC – Belleville Integrative Health Centre is excited about his new medical sales booklet!

Thanks for being such a great ‘Sport’ Matt! SEO (search engine optimization), eNews System coming next. Stay tuned!

Cohesive Branding

June 18, 2014 Branding / Communication / Graphic Design / Marketing / Non Profit Marketing / Print Advertising
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Lots of branding, marketing and #print projects delivered lately!

Remember web is where it’s at, but you need print too!

Posters and Info Cards

Open Line Open Mind Posters & Info Cards

Cohesive Messaging = INCREASED PROMOTION!

Watch out for these posters and handy fold-over info cards for OpenLine OpenMind! Help spread the word about this important Community Service. Like and Share them on Facebook!