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#Mobilegeddon ???

Yes! Thanks to GOOGLE!

GOOGLE RULES THE RULES when it comes to web! Oh yes, they decide where your website shows up on searches and they change up the rules, whenever they fancy.

The latest rule: Google will penalize your business  by lowering your rankings, (where your website shows up on Google), on phone searches, if your website doesn’t format properly on mobile.

This also includes ‘pinching’ to zoom into content.

Page 1 down to page 10? Possible, hence #mobilegedden. Websites that automatically change sizes for devices are to get Google ranking boosts.

Responsive Websites by Engine Communications.com

Our latest launch: eCommerce website responsive to mobile phones, iPads and desktop by Engine. Congrats Lisa! Visit: www.EssentialRelaxation.com

Businesses and organizations are scrambling to renovate their websites.

Ya, your #website needs to be #responsive to phones, like yesterday! #Mobilegeddon, brought to you by your friends at Google, is here NOW.

Andrew’s website is also responsive to mobile devices. Click the phone number on your cell to call Andrew. Visit” www.BrickWorks.com

Why is a responsive website important?

• Not being found on mobile Google searches will effect your business negatively: lost sales, profile, awareness, fundraising for non profits, finding employees and more.

• 57% of Canadians own a Smart Phone.

• Six in 10 Canadians access the Internet via a mobile device. ~ Cira 2014

• Your existing and new clients are searching online for your business via phones, tablets, laptops and desktop.

• Even word of mouth is spread via electronic devices followed by online searches, texting, messaging, sharing and emailing.

• Google: “The mobile-friendly update will boost the rankings of mobile-friendly pages– pages that are legible and usable on mobile devices — in mobile search results worldwide. Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.” (Note: it has already begun)

Does your website pass? Get a free Google Mobile-Friendly Test.

Contact me with your website link to chat about getting a responsive website. We’ll also do a free Google test for you!

~ Cheers, Laura
Your Marketing Director
laura@enginecommunications.com
613.771.0090
tf: 1.855.571.0090

 

 

New Web/Print God & Goddess here!

Say Hi to Justin Monk and Shannon Bergin. The latest additions to our Engine Communications team! Justin is our Senior Designer, Print God and Award-winning Web Genius. Nothing stumps Shannon, Web Goddess, Code Master and Design Diva!

Special THANKS to our Loyalist Intern Brandon Bisson for being so awesome and also for the fab photography skills!Award-winner joins Engine!

6 Marketing Questions to Ask Yourself:

What are you saying? After branding, a user-friendly interactive website is likely one of the most important tools that you need for your business or organization. Your online messages including Social Media postings, along with cohesive marketing collateral, make a big difference for increasing your business. To help you get started in the thought process, here are 6 Marketing Questions you should ask yourself:

1. If I’ve never heard of my business, is it absolutely clear ‘WHAT IT IS?’ that I do?
2. Do my messages immediately identify the ‘WHAT’S IN IT FOR ME?’ question?
3. Am I consistent in my branding across ALL print, logo, tagline, ad, POP item, website and Social Media?
4. Do I have a UNIQUE printed piece that I could give to my clients that encourage repeat business?
5. Does everything I do include my website ADDRESS?

6. Most important of all? Do I tell people what it is that I want them to do? Everything needs a CTA (Call to Action) Read about CTA’s here >

A special thank you!

We thought we would take a moment to show our appreciation to you, our clients. To us, it’s all about relationships. Thank you for including Engine Communications in your marketing success.

Here’s to a great Fall season! Need Help? We’re here for you. Let’s Chat!

~ Your Engine Communications Team

 

Want the Best Website?

Start With the Answer!

It’s not about you. People are so busy today, they’re either surfing the net or have landed on your #website via #Search Engines or connection recommendations because they’re looking for answers to their questions or problems.

It may be to learn, for entertainment, to connect, to increase their business or to find help for themselves, family or friends, but basically they’re looking for answers. They’re looking for content that provides VALUE, solving their needs, essentially answering the question:

‘What’s in it for me?’
People are too busy today, have too many choices and things to do. You have 3-5 seconds for users to decide if they are in fact on the right website, the best solution that answers their quest. So, your site better give them what they want, NOW.

Who Are They?
When you start with the answer, make sure you’re addressing the right people. No matter how big or small your business or organization is, the truth of the matter is that you are ‘speaking’ with ONE person when they’re on your website. It’s just one person and their computer or other electronic device.

That one person may indeed be and likely is, part of a larger group, whether it’s business or personal connections. The one thing you can be sure of, is, when you’ve answered their questions properly, they will let others know.

Who might they be?
This is where you must know the answer to ‘Who is my target market and demographic anyway?’.  Knowing who you’re ‘talking to’, helps you to make sure you answer the right questions, for the right people.

How?
Content, design, navigation and functionality. A website strategist plans what your website will DO for users, long before the pretty colours and pictures are in place.

When we know what your website will DO for people, the answers come, in turn, answering the ‘What’s in it for me? question. This in then translated into the website structure for navigation, functionality and ultimately, the look and feel of the design.

Yikes!

One of the biggest mistakes made on websites is the failure to tell people what you want them to do with the information that you are providing. Tell them with  ‘Call to Action’ text, images, navigation and buttons.

Think About It
Here’s some questions to help you to get started with the answers:

1. What makes me so great?
This is where you turn your features and benefits into the answer to their problems. What’s your USP (unique selling point)?

2. What are my readers really looking for?
Solve their problems. Know your target market, learn their needs and give them what they want.

3. What action do I want users to take?
Do you want them to sign up, buy now, read on, learn more, contact someone, share with friends or comment? Tell them!

4. Do they need the whole enchilada?
You’ve heard the saying less is more? Way to often, websites have so much text, content, generally speaking, that it actually drives people away from websites. How much ‘So, who cares?’ info do you have on your site?

Grab users with content that matters to them. Show them you ARE the answer. You will be rewarded in spades.
Discover Engine Communications online and offline marketing solutions here. 

Time to GO MOBILE

Mobile web will be bigger than desktop Internet use by 2015.

Engine Communications does MOBILE. See the latest stats here.

Chat with Laura about getting your website mobile.

Tourism Marketing Project Launches

Exciting Destination, Local Economic Development & Tourism Initiative

We’re very excited to launch this new project with the Eastern Ontario Trails Alliance. Major marketing initiatives have been created to promote The Trails increase business and Economic Development in our communities while promoting Tourism as well.

New Interactive Website just launched. Marketing strategies include:

  • ZIGZAG brochures featuring Fun Package Deals, Your Vacation Is Here and Discover your Outdoor Playground
  • New interactive website launched. Feature business, package deals, what to do, where to stay, eat, have fun, shop and more including FaceBook promotions and online marketing with new interactive map to follow
  • Signage off of the 401 leading to Trails Entrances
  • Gateway Signage for Businesses. First Gateway begins at Belleville at Corbyville. Approximately 15 major signs throughout the Trails Region.
  • Rustic Wood-look Arrow Signs on the Trails pointing kms/direction to your business
  • Handy Pocket Map Guide featuring businesses
  • Multiple Community Partnerships
  • Business Marketing Opportunities
  • Featured at multiple Tourism & Recreational Trade Shows throughout the Province
  • Research, Strategic Planning, Graphic Design, Copywriting, Online Marketing, Web Design and Development, Social Media, Print, Project Management and Marketing Consulting

More to follow! Check out the new Interactive Website at:

www.thetrail.ca

New Interactive Online Marketing Website Launched!

Launcharoo!!

Congrats to Beauty Works Day Spa Belleville!

On your new interactive online marketing website.

It’s been our pleasure to work with you on your latest initiative!

Features include:

  • Banner Marketing
  • Creative Advertising Concepts
  • Branding & Taglines
  • Interactive Online Marketing
  • Calls to Action
  • Online Forms
  • CMS (content management system)

        AND…….. AWESOME SAUCE TOO!

Check it out here>

Engine Communications Knows Schools

It’s a numbers game these days. Let us help you get your numbers up with fresh, new and exciting marketing tools to help your school get noticed!

See our newsletter for schools.

Look who just got a website makeover! See before and after transformations.

Tomasso’s Casual Dining Before…….


Tomasso’s Italian Grille After…..

 …man it was hard working on our fav restaurant site looking at these yummy food pics. Congrats to the Kotsovos family! It’s been our pleasure.
Visit the site. Check out their Facebook Page.
 

 MKR Dental Cabinets Before……


MKR Dental Cabinets After…..

 …what a great bunch over at MKR. Thanks for the smiles Richard. Congrats on
your new website. Visit the site.

Is your website really working for you? Learn more>

 Yes, you too can have your site kicked up major notches. Let’s chat!