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Top 30 Under 30 Tweeters

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Yesterday I had the honour of being included in a list of the Top 30 Under 30 Tweeters, a compilation of the best Tweeps born after 1979. As its creator, Len Kendall put it: “You could say that #30u30t mirrors the NCAA Top 25 Coaches Poll…except for microblogging.” (So cool!)

Len deserves a tremendous amount of credit for initiating this tool. The work involved to review over 200 nominees’ Twitter accounts is overwhelming. These profiles were judged by at least three of a 12 member panel. This list carries weight, and being on it is really flattering.

It’s also really humbling.

The implications of Twitter and other social networking media have been discussed at length, and I’m not going to add to that right now. But a topic that I don’t think can be debated enough is the notion that with such a large public platform comes a great degree of responsibility.

I’m not saying that the average Tweeter has to be overly cautious about the content of their tweets. (I let loose now and then with something personal. That’s part of what makes it fun.) However, for people using Twitter (or Facebook, etc.) for business, there has to be care taken.

When your brand is at stake, the cost of online reputation management is never too high. 

According to Michelle Tripp of the Brand Forward Blog:

Social media is fast becoming the central hub for brand communication. It’s easily the greatest opportunity we’ve ever had for building brands. Or for tearing them down. I can’t think of anyone who’d hand over Ferrari keys to a caveman. But there are plenty of companies giving away control to employees who haven’t accumulated enough marketing perspective.

Many brands–integral brands—are suffering the consequences of mismanaged social media. Michelle’s focus on the American Cancer Society’s Facebook flub should be a wake up call to all social media managers. (Her blog is a mecca of social media/communications information. Please take a look.)

That’s why a list like Len’s is so timely and relevant. It’s a priceless resource for anyone currently using Twitter, or exploring it as a marketing option. 

As my fellow mentor, Derek Shanahan  so eloquently stated on his blog:

Trust will always be the currency, and because there’s an ebb and flow to that, our efforts to highlight people who really add value or make themselves trustworthy should represent that.

It’s not that we’re all perfect, or have this thing totally figured out. However, if there isn’t an exact science to Twitter, there is an art. That’s why it’s important to business. That’s why if you don’t know how it works, you need to consult someone who does.

Once again, thanks to Len for compiling this resource of quality Tweeters. I’m looking forward to upcoming volumes of the #30u30t. Thanks to the judges for taking the time and effort to help and encourage us. Congratulations to all my fellow mentors and nominees!

Make sure to also follow Len’s efforts to include an Under 30 panel discussion at 2010’s SXSW Conference.

World Humanitarian Day

I’ve had the pleasure lately of talking to some amazing people working in the field of humanitarian relief. Through my association with a small non-profit called Streams of Hope, my world has been opened to the plight of the poor and oppressed.

In honour of World Humanitarian Day, I want to showcase their work, their visions, and their organizations. Here are some snippets of their interviews with me. Please see the Streams of Hope blog for their full stories.

Dave Toycen, President of World Vision Canada

 

dtpicsmallWhat we’re seeing in eastern DRC is an incredible humanitarian crisis – absolutely one of the worst in the world right now.

Nearly 1.5 million people are displaced, women and girls are the victims of sexual violence and children are recruited as soldiers daily. An estimated 45,000 people are dying every month from malnutrition and infectious diseases in the region – a number we would certainly not tolerate here in Canada.

For me personally, this was one of the most difficult trips I have taken in a long time.

World Vision began working in the DRC in 1958, helping girls who would otherwise have been forced into early marriage. By 1988, World Vision had established longer-term community-based projects, through child sponsorship, and is now assisting 56,000 sponsored children in the country.

We are currently working with communities through 25 long-term development programs. We are working to improve water and sanitation, develop infrastructure, improve health and education, in addition to responding to HIV and AIDS while improving food security through special, shorter-term projects.

We are helping 50,000 children recover from the trauma of war in eastern DRC through a UNICEF-funded psychosocial and child protection project. We are also helping families in crisis with survival items like blankets, soap, plastic sheeting for temporary shelters and other emergency help to children and their families.

Kevin McCort, President of CARE Canada

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I’m worried that the message the public is hearing (which are not always what people are saying) is that Aid Doesn’t Work. My counter-message is “Aid Does Work… if it’s done the right way”.

CARE has combined conservation farming with village savings and loans. In Zimbabwe there are food shortages and food is very expensive. But the 87 families participating in that community garden are now fairly food-secure. They’ve increased their crop yields, with the VS&L they can afford agricultural tools and inputs, and they’re producing enough to sell for income. I’ve got a great photo of one woman named Rumbizwi Seminrufo proudly holding up a handful of ripe tomatoes and grinning from ear to ear. She’s living proof that, if you do it right, even in the most challenging environments, aid can work.

Ultimately, these arguments point to a radical scaling up of developmental assistance.

We actually have to try harder and we must channel the bulk of this assistance through civil society organizations who are the most effective. The only way this will happen though is if the tax-paying public hear the message that Aid Does Work, and demand that their tax dollars, and their charitable giving, go through the most effective channels to make it happen.

Eugene Cho, Executive Director of One Day’s Wages

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My conviction is that humanity was created for good, justice, and compassion. At the core of our hearts, I believe we are created with an inclination towards such things. However, I also acknowledge the darkness and proclivity towards evil that lurks with all of us and as such, there’s a constant tension.

For me as a Christian, I believe in God and the goodness, peace, and shalom He intended for all of humanity. As a human and a follower of Christ, pursuing ‘mercy, justice, & humility’ are not optional. When I pursue these things, not only do I honor my convictions, my faith in Christ, but it is when I feel most alive…when I feel I am living in the fullness of what I was created to be and do.

One Day’s Wages is a grassroots movement where we invite the global community to simply give one day’s wages to fight extreme global poverty. Our goal is to integrate human relationships + social media/technology + vision + collaboration = end extreme global poverty.

My sincerest thanks and appreciation goes out to each of these men, and to all of their staff, families, and to the myriad of others working in social justice around the world.

You might not connect your business with social justice, but you should. The impact that your organization has on the world counts, no matter how big or small. Consider corporate social responsibility the next big thing in business.

Contact Engine Communications to see how you can help.

Shark Week!

42-16810972I just had to share this Facebook Connect app from the Discovery Channel because it’s such an innovative use of marketing and social media.

To advertise Shark Week, the folks at DC have created an interactive tool that could have easily been a good, standard trailer, but they’ve made it way better. By interweaving social media with video, the viewer is engaged, having fun, and will remember to watch–or at least to share with all their friends on Facebook, Twitter, and their blog(s).

The idea is this: You go to the site, click the ‘My Story’ link, and the rest is history…as are you when you’re eaten by a shark.

Great promo. Great app. Great fun.

(Here are some stills I took from my computer screen. Sorry for the lack of quality, but you get the idea.)

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Keeping Score Sucks

DBU067Recently, I (Bryna) bumped into someone I hadn’t seen for a long time. Rather than engage me in conversation, this individual launched into a litany of their up-to-date personal accomplishments. It was like listening to a resume. And I kept thinking, “Why is this person keeping score?”

In light of the work we at Engine are doing in the field of social media, this experience reminded me of the one thing I hate about social networking: the numbers game.

The quality versus quantity debate is a frequent topic of discussion in the social realm. When trying to market a product or service, don’t you want 100,000 followers on Twitter? Shouldn’t you aim for a million fans on your Facebook page?

The answer is: Size doesn’t matter. Your tribe could have a million members, but your business won’t benefit from the numbers unless you have amongst them some genuinely engaged individuals who you’ve connected with in a more meaningful way. This represents your true online following.

Out of all my fans, friends, and followers, I have about 30 people who I’ve actually connected with. Those people are invaluable sources of information, business, and networking potential (and some have become really good friends), but they’re a small percentage of the people that my brand engages with online.

Does that mean social media isn’t worth the effort? Absolutely not! It’s a phenomenal tool for knowledge sharing, marketing your product or service, and networking with clients and colleagues.

The key is that without real relationships, social media doesn’t work. When numbers become your focus, you’ll fall behind, even though you look like you’re ahead of the competition. .

I like this video commentary by Seth Godin on social networking. It sums up nicely the limitations and benefits of using social networking. As Seth says, “You have to earn the connection.”