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Don’t Be “That Girl”

So many lessons in one little book! What are your unlikely sources of inspiration?

So many lessons in one little book! What are your unlikely sources of inspiration?

I seem to be on a journey of self-evaluation, not just at work but in life. In reality, work is part of life, and how you function in that sphere effects the others and vice versa. Yesterday I spoke about not being “that guy” online. You know, the one who goes to work all buttoned up, but at night rips the shirt off and let’s people take pictures? Ya, don’t be him. Please.

On the other hand though, I don’t want to just pin this on the gentlemen (and I think we all realize that situation isn’t gender specific). But for sake of theme, I’m going to pick on the ladies, and try to pinpoint another area that can, personally and professionally, be a dangerous slope to slide down.

Confidence

One of my favourite books of all time is The Paper Bag Princess, by Robert Munsch. For those of you who don’t know, it tells the story of a princess (Elizabeth) who was going to marry a prince (Ronald), until their castle got burnt down by a fire-breathing dragon, and life fell apart. Clothed only in a paper bag, this young lady has the pluck and determination to chase the dragon, and get her guy back.

After much searching, she finally tracks the dragon back to his cave, which is full of bones and smoke. Scary. She slams on the door despite threat of death. Then she challenges the dragon to a number of contests–she’s obviously a bright girl–in an attempt to tire him out enough to go rescue her beau. Once her task is accomplished, and she’s beaming with excitement over her victory, she runs in to get Ronald, and the first thing out of his mouth is, “Elizabeth, you are a mess.”

Not even a thank you.

Elizabeth is obviously disappointed, but then she looks at Ronald and says [I’m paraphrasing], “Ronald, your hair is clean, and your clothes are really neat, but YOU ARE A BUM.” Then she skips off into the sunset–alone, happy, free.

What does all this mean to you as a professional business person? Let me explain.

Lessons from a Paper Bag:

When life falls apart–or your business hits a rough patch–you have the choice in how to respond. Do you make like Ronald, and get swept away, passively accepting your fate? Or, like Elizabeth, do you pick yourself up, grab the nearest paper bag and get moving?

Bravery doesn’t have anything to do with size. Don’t let your circumstance dictate who you are. There is no dragon too big for you to outwit or overcome. It’s a choice to put yourself up to the challenge. When you do, and you come out the victor, your confidence in your abilities will go skyhigh. Try it.

Appearances are deceiving. This seems obvious, but how often are we impressed by someone’s title, clothes, car, status, even when they haven’t done anything to earn our respect? Having success in life does not equate with being a nice person. Ronald is a case in point.

Unequal relationships in life and business spell disaster. From the beginning of the story it’s obvious Ronald’s aloof and into himself, while Elizabeth would do anything for him. Are you that girl (or guy)? Do you bend over backwards for someone simply to impress? Are you a “yes man”? It’s not healthy.

Don’t measure yourself by someone else’s stick. One of the biggest pitfalls we all face professionally, especially in the beginning stages of our careers, is looking to others for acceptance. We want to impress people with our skills and abilities. We take criticism as failure. We depend on people to tell us what we’re worth rather than knowing who we are from the inside out. It’s so easy to do, but you need to stop. Don’t be “that girl.”

I love the last page of this book, and I wish I could’ve found the image for you. It shows Elizabeth dancing off into the sunset–alone. That’s the kind of girl I want to be.

(Over the next few weeks, I’m going to be blogging about this theme because I think it’s really important. We all need to reevaluate from time to time. Start thinking about who  you are, what you love doing, and where you’re going. I have some colleagues recruited to help. Stay tuned!)

Transparency

More days than not, I (Bryna) marvel at how much I have to learn about business (and let’s face it, life generally). Being at the beginning of one’s career is a strange place; all at once full of so much potential and uncertainty. After five years of post-secondary, I’ve got about all the education I can handle right now, but the experience is a different beast altogether.

I certainly am not one to pretend I know everything. In fact, I think one strength any ‘under 30’ professional can have is the knowledge of their limitations, and the bravery to be transparent and ask questions when need arises. I think it’s this honesty that builds trust.

Building trust is a theme that’s been running through my mind, and many social media circles lately. The financial crisis of late has prompted a renewed questioning (or at least more public discussion) of old hierarchies and systems of governance, both financial and political. The idea of corporations being lumbering dinosaurs isn’t new, but I believe the urgency at which we address that issue is.

Fundamentally it’s a people issue–not an ‘organizational’ one. Corporations, non-profits, whatever systems we function in, are all created, and lived out, by the people in them. The recession has stirred a very heated pot to a tipping point. It’s no longer enough to give lip service to corporate responsibility; people must actively participate in it.

By corporate responsibility I mean more than the textbook definition of an organization giving money to charity, or going ‘green,’ or participating in a cause du jour. Responsibility encompasses that, but it also goes deeper; it stems from an internal awareness of who we are, and a willingness to admit when we’ve dropped the ball. As individuals, looking inward can be a scary thing. Magnify that by 1,000 or so people, and it’s easy to understand why big business often turns a blind eye.

Rona Maynard

Rona Maynard

Today I had the privilege of taking part in the Women in Business lunch, hosted by the Belleville Intelligencer. Being a female ‘under 30 pro’ I was taken aback by the transparency of the message given by all participants, and most notably by Rona Maynard, the luncheon’s keynote speaker: Be honest, we all mess up.

Be honest, we all mess up. If only more businesses understood that it’s ok to re-evaluate, and back up the train when they realize they’re going in the wrong direction. This is responsibility: It starts with individuals recognizing their limitations, and it becomes truth in an organization when the members of that community foster a culture of honesty and trust.

What this will look like in the future is becoming more clear to some, and less desirable to others. I will adress some of these models in a later post, but right now I want to leave you with this:

The woman who was honoured with the distinction of Business Woman of the Year, Mary Rushlow, built her career over 35 years. I can’t imagine that in that time she never struggled with any challenges. Rona Maynard, former editor of Chatelaine magazine, had her share of failures (her words) too. What separates a crisis from a screw-up is the ability to recognize you’re wrong, and beat your pride down enough to switch gears.

If I can get this at the beginning of my career, my failures will become opportunities. If organizations can get this, their failures will become opportunities. We all have so much to learn.

Blowing Smoke: The Government of Ontario v. Big Tobacco

stop-smoking1There isn’t much doubt (once you know me) that I love politics. I don’t know why. It’s certainly not genetic. I also love public relations.

Yesterday a friend emailed me an article he thought might be of interest to me as it broched both of these subjects. Let me explain:

According to the CBC News on Tuesday, the Government of Ontario is sueing big tobacco “for past and ongoing health-care costs linked to tobacco-related illness.” This, the Government of Ontario has decided, is unfair to tax payers. How dare big tobacco ruin lives, and make citizens (many of whom do not smoke) pay the price!

So Ontario decided to do something about it. The provincial government set the framework for said lawsuit through legislation it passed this year. That means that the governement created a law that let them sue big tobacco…and let them set the amount they could sue for…and then they sued…

Let me get this straight: The province has been collecting tax off of tobacco sales for a long time now. (If anyone knows the number of years, feel free to leave a comment.) They’ve been making money off of peoples’ addiction. Is that right? And now, after years of making money off tobacco, they’re sueing big tobacco manufactuers for more money?

Hmmm…

Is smoke being blown at anyone else?

This isn’t meant to be a huge political commentary. What it does point out is the difference between PR and its ugly evil twin, Spin.

Wikipedia defines ‘spin’ in public relations as:

[A] form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure.

I don’t love that big tobacco producers have made gazillions of dollars off of addiction, illness and disease. I don’t. But what I also think is wrong is dishonesty on the part of government when it comes to making money.

As my friend said:

It seems to me that sueing big tobacco is a measure by the government to gain tax revenue without appearing to raise taxes on cigarettes. This way, everybody ‘wins’ because the government will get their money and still appear to be a champion of the common people, even the ones addicted to cigarettes.

Good PR for the provincal government. Or is it spin?

It’s pretty easy to demonize the devil if you ask me. And $50 billion in revenue for the province should, in theory, benefit tax payers without having to raise taxes. Everybody wins! Or do they?

What I’ll be interested to see is where the monies generated from the lawsuit go. Will they be directed at health care or proactive anti-smoking initiatives (which by rights they should) or will they go to general coffers? That might be the difference between PR and spin in this case.

What do you think?

When Writer’s Block is OK

I have to be honest, today I don’t feel much like writing. What?! I know, this could be a bad sign. I should clarify.

I love writing. It’s my favourite thing to do. I love writing for clients, I love blogging, I love just scribbling ideas on a pad of paper. Words are my passion. But today I’m learning something very important–sometimes it’s good to have writer’s block.

Why?

Because then you have time to listen.

Listening is important. As professionals (and as business people generally) we have to be able to sit back and really hear what our clients are asking of us. We have to understand their needs, their vision and their goals. Most of us in communications are here because we like to talk. We talk on the phone, we email, we tweet and facebook. We love sharing information! That’s a good thing. It’s amazing!

But…

On the flip side, sometimes we have to remind ourselves that it’s not just about us. Sitting back and listening to what others have to say is just as rewarding as producing meaningful content of our own. It’s ok to be still and soak things in. Producing for production’s sake isn’t always in our client’s best interest.

So today I’m taking this opportunity to give the stage to some people who are saying some cool things. I’m listening. Maybe you should be too.

Five Things I’m Listening to Today:

  1. Umair Haque The Awesomeness Manifesto We put ‘awesomesauce’ on everything we do at Engine, so this resonated. Seriously though, it’s a challenge to the idea of ‘innovation.’ Haque always makes me think–really, really, really hard. (Credit to the Coversation Agent blog for this find.)
  2. Google Sidewiki – Checking out this new app from Google, and listening to what @Aerocles and others are saying about it on The Legend of Aerocles blog.
  3. How not to suck at blogging @manvsdebt has some great tips and videos in this post. I love that it’s experiential, and not just a regurgitated list of do’s and dont’s. The clip from Gary Vanynerchuk is so motivating, but it’s riddled with swears, so if you’re easily offended…ummm…
  4. The Belleville Intelligencer – It’s important to know what’s happening in your community. We all know this. This is my community. Welcome! Follow them @TheIntell on Twitter.
  5. I’ve been really loosely playing with the term ‘listening’ as much of what I’m doing is technically ‘reading’ but I think you’re all smart enough to understand what I mean. Here though, is one for your listening (dictionary definition) pleasure: The Cinematic Orchestra featuring Patrick Watson, To Build a Home.

The Deep (Fried) South

Part Two of our Creative Director, Sarah’s adventures in Oklahoma. Thanks for the post, Sarah! (With photo commentary by Bryna.)

The Oklahoma State Fair is the one yearly event that anyone who is in Oklahoma should attend, if only to see the wide variety of food that can be fried and served on a wooden stick!
 
After fighting with traffic to find a parking spot, my family attended the fair, and had quite the eye opening experience. You can definitely tell where some Oklahomans get their “shapely” figure from.
 
Some examples of the most interesting deep fried foods, served on a stick are:

Jalapeño
Pickles
Butter with Sugar
Twinkies
Oreos
Cheese
Snickers
Hot dogs
Steak
Mash Potatoes and bacon
Pizza
 

I'm assuming this is Chris, and I'm assuming this is the dinner portion of the meal.

I'm assuming this is Chris, and I'm assuming this is the dinner portion of the meal.

Then for dessert, chocolate dipped bananas, cheese cake, ice cream and there are so much more! But wait ! Don’t forget to finish your meal with curly friends and a turkey drumstick!!
 

Chris eating dessert. My concern is for his arteries ;)

Chris eating dessert. My concern is for his arteries 😉

Certainly an experience worth going to if you are in Oklahoma!
 
(Thank you to Chris for letting me use his photos for demonstration purposes)

Sarah's gorgeous son, enjoying some mystery meat. Are we sure this is legal?

Sarah's gorgeous son, enjoying some mystery meat. Are we sure this is legal?

Oklahoma – home of fried butter on a stick, tornados and bull riding in bars!

 

 

 

Sarah and her hubby Erik (and his massive belt buckle)

Sarah and her hubby Erik (and his massive belt buckle)

Guest contribution by our Creative Director, Sarah Rozema-Seaton.

 

 

 

We moved to Oklahoma, and well, it has been quite an experience to date. I think that Oklahoma has some of the craziest drivers I have ever come across.  Apparently to navigate a vehicle here you have to have a Starbucks in one hand, cell phone in the other and be wrestling with a teacup poodle. There are drive through banks, coffee, food, pharmacies… everything seems to have a drive through! And no matter what the food, it can be fried and served on a stick!
 
The experience has been quite eye opening, the biggest being in regards to the bars here. Look one minute and there is line dancing to rap music and then all of a sudden the dance floor clears and out comes the bull riding,–IN THE BAR! If you want to try bull riding, it’s a mere $75. Beer and bullriding, why does that seem like a combination for trouble?
 
We have had some funny experiences, but it has been a pretty smooth transition, considering the cultural change from Canada to the deep south. There are a lot of really good things here, like the fast online shopping, great food and the cheap price of gas!
 
I thought as I am away from home, I will give you keep you all updated with life in the States, as well as a few fun facts about Oklahoma! 
 
The world’s first parking meter was installed in Oklahoma City on July 16, 1935.

In Bristow, Oklahoma it is against the law to serve water to a customer in a restaurant unless one peanut in a shell is also served. The consequences for this “serious” offence can result in a fine of up to five dollars.
 
If you play catch in the streets of Bartlesville, you’re breaking the law.

Per square mile, Oklahoma has the most tornadoes of all U.S. states.
 
Whaling is illegal in the state of Oklahoma. (The state is inland)
 
In Tulsa you may not open a soda bottle without the supervision of a licensed engineer.
 
Oklahoma was the setting for the movie “Twister”.
 
It is against the law to spit on a sidewalk.
 
Garth Brooks was born in Tulsa and grew up in Yukon, Oklahoma .
 
Tissues in the back of cars are illegal.
 
It is against the law to take a bite out of another person’s hamburger.

 
It is illegal to read a comic book while driving a motor vehicle.
 
The official State Meal of Oklahoma is chicken fried steak, fried okra, squash, cornbread, barbecue pork, biscuits, sausage and gravy, grits, corn, strawberries, black eyed peas and pecan pie.
 
If you put the hind legs of a farm animal into your boots, you are breaking the law.
 
It is illegal to wear your boots to bed.

Yikes! The 'national sport' in action.

Yikes! The 'national sport' in action. (This was actually taken in the bar. Crazy!)

Keeping Score Sucks

DBU067Recently, I (Bryna) bumped into someone I hadn’t seen for a long time. Rather than engage me in conversation, this individual launched into a litany of their up-to-date personal accomplishments. It was like listening to a resume. And I kept thinking, “Why is this person keeping score?”

In light of the work we at Engine are doing in the field of social media, this experience reminded me of the one thing I hate about social networking: the numbers game.

The quality versus quantity debate is a frequent topic of discussion in the social realm. When trying to market a product or service, don’t you want 100,000 followers on Twitter? Shouldn’t you aim for a million fans on your Facebook page?

The answer is: Size doesn’t matter. Your tribe could have a million members, but your business won’t benefit from the numbers unless you have amongst them some genuinely engaged individuals who you’ve connected with in a more meaningful way. This represents your true online following.

Out of all my fans, friends, and followers, I have about 30 people who I’ve actually connected with. Those people are invaluable sources of information, business, and networking potential (and some have become really good friends), but they’re a small percentage of the people that my brand engages with online.

Does that mean social media isn’t worth the effort? Absolutely not! It’s a phenomenal tool for knowledge sharing, marketing your product or service, and networking with clients and colleagues.

The key is that without real relationships, social media doesn’t work. When numbers become your focus, you’ll fall behind, even though you look like you’re ahead of the competition. .

I like this video commentary by Seth Godin on social networking. It sums up nicely the limitations and benefits of using social networking. As Seth says, “You have to earn the connection.”