Well, this is one handy Infographic!
We do quite a lot of Social Media Management over here at Engine. It certainly is true that WHAT you SAY and HOW you SAY IT makes a big difference in engaging people online. Of course the ‘Likes’ of Facebook, LinkedIn, Twitter and so on, change the rules all of the time, but your audience always reacts to engaging content. Because, guess what? They’re human!
What’s the Rule?
Be real. Be transparent. Provide interesting, valuable information (CONTENT) via images and text to keep user’s interested. Practice different ways of sending your message. Here’s a handy guide that offers great insight on how important your words really are.