Pretty Sure A Fad Would Be Over By Now

Posted on Monday, May 10th, 2010 at 11:13 am by Engine Communications

I find myself getting asked on a daily basis, “How long do you think this social media stuff is going to last?”

Depending on my mood, I usually go into a rant how the way we communicate in general has shifted. I start listing examples like how people use iPads, Kindles or Web Readers instead of newspapers, or an estimate of how many people actually use sites like Facebook and Youtube.

I am not going to do that because Erik Qualman, author of Socialnomics, recently created a perfect stat-filled sequel to his original Social Media Revolution video.

Take a look:

Social Media Revolution 2

What are your thoughts?

The video illustrates the ability that celebrities now have to communicate directly with their fans. I find it interesting that singer John Mayer recently claimed that Twitter is “pretty much done”. Even if he is right, which he isn’t, there will be a new service to replace it.

The specific tools we use to communicate will change over time, but social media is here to stay.

Mayer later went on to claim that Twitter as a medium isn’t over, he is over it. It is probably a reaction to the fact that he receives verbal abuse after each Tweet. “I might as well spend that time making a sandwich or building a model ship or something,” he said.
He seems to be opposed to the quick negative feedback that is possible through a tool like Twitter and not social media in general.

“This is where Tumblr comes in. It’s the future of social networking if your image of the future features intelligent discourse. I love reading other Tumblr users’ replies, because they’re thoughtful by virtue of the fact that if they’re not, they’ll bring the intellectual property value of their own blog down, and that’s a commodity on Tumblr.” –John Mayer

What do you think will happen if celebrities stop using specific social media tools

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