Nice concept but…

I saw this a few days ago:

I thought it was pretty clever at first–salt as dandruff–cool concept. Then I thought “Wait a minute, who is going to put that on their food?!” I mean, they put these in restaurants. What restaurant wants something so unappetizing on their tables? I can’t imagine how this would be good for business (at least for the restaurant).

To me, this is an example of a concept that although clever, just misses the mark. I would be interested to hear what others think.