Nice concept but…

Posted on Tuesday, July 20th, 2010 at 12:24 pm by Shaun Fillmore

I saw this a few days ago:

I thought it was pretty clever at first–salt as dandruff–cool concept. Then I thought “Wait a minute, who is going to put that on their food?!” I mean, they put these in restaurants. What restaurant wants something so unappetizing on their tables? I can’t imagine how this would be good for business (at least for the restaurant).

To me, this is an example of a concept that although clever, just misses the mark. I would be interested to hear what others think.

{ 2 comments to read ... please submit one more! }

  1. Haha At first I was like COOL! Then, wait — thats kind of gross. I think everyone will have the same reaction!

    This campaign reminds me of one I saw with ketchup packets (Borderline graphic I guess)

  2. OMG – I can't believe that! Fillmore – you're right. I totally wouldn't put that on my food – icky! Too funny.

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