There are a ton of elements you can vary to try to entice more of your subscribers to open up your emails. Here are just a few things you could try:
- Experiment with your subject lines: Try including details about the content of the email right in the subject line, instead of using your standard subject.
- Send on a different day: Are your subscribers too busy on a Wednesday morning to read your email, leaving it languishing down the inbox? Maybe a Tuesday afternoon email would be welcomed.
- Get the important content up the top: Remember that many people will see a preview of your email before deciding to open it or ignore it. Make sure your email is recognizable, and that your key points are in the top third.
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