What’s your Focus?

Posted on Wednesday, June 29th, 2011 at 11:00 am by Shaun Fillmore

Although technology seems to advance at a relentless pace, photography seems to be one of those mediums that (in my opinion) is resistant to change. I mean clearly digital photography is rapidly replacing film, but I think there will always be a place for it – just look at polaroid. There are effects that can be achieved with film and old film cameras that have so much character. That being said, digital has made everyone a photographer.

Now comes what could be the next step in the evolution of photography. These 2 photos are not 2 different shots with different settings  – they ARE the same photo. This is a new technology that allows you to adjust your focus after the photo has been taken.

“A company called Lytro has just launched with $50 million in funding and, unlike Color, the technology is pretty mind-blowing. It’s designing a camera that may be the next giant leap in the evolution of photography — a consumer camera that shoots photos that can be refocused at any time. Instead of capturing a single plane of light like traditional cameras do, Lytro’s light-field camera will use a special sensor to capture the color, intensity, and vector direction of the rays of light (data that’s lost with traditional cameras).”

See the rest of the article and more examples here.

What do you think? Is it as revolutionary as they claim?

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