Trails Working to Bring Big Money to the Region

Posted on Thursday, May 2nd, 2013 at 10:47 am by Laura Brasseur

We’ve been working on a lot of tourism-related projects lately including Quinte’s Isle Campark and Eastern Ontario Trails.

Major marketing initiatives have launched and more are underway for Eastern Ontario Trails Alliance  promoting our communities, local businesses surrounding The Trails while promoting year-round tourism as well. Cindy Cassidy, General Manager for EOTA states, “25,000+ people use The Trails – all year round representing $6 Million Dollars in spending in our region. We’re working on promoting the trails and the businesses around them in order to increase those numbers even more!”

Promoting Eastern Ontario ~For example, you may have also noticed the new billboard that has just gone up on Dundas by the Bay Bridge in Belleville. There are more to come here and in Kingston, Ontario. Next step is Durham, Ottawa and GTA.

Your Vacation Is Here

This exciting destination and tourism initiative will help to increase sales to local businesses, promote our Cities, Towns and Rural Communities surrounding the Eastern Ontario Recreational Trails. 

A new interactive website, www.thetrail.ca , has launched online featuring local businesses, package deals, what to do, where to stay, eat, have fun, shop and more. Online marketing promotions include Social Media such as FaceBook communications and promotions. Keep watch on the new site for the upgraded interactive map. This new tourism and economic development initiative is a major marketing campaign that partners recreational trails with local business. The user-friendly, interactive website, along with many other promotional strategies promoting Eastern Ontario.” Other promotions include:

  • Signage on the 401 highway leads the way to Trails Entrances
  • Signage at major Trail entrances directing people to local businesses. First Gateway begins in Belleville at Corbyville with approximately 15 major signs throughout the Trails Region.
  • Arrow Signs will also be placed along the Trails pointing direction/km’s to local businesses
  • ZIGZAG brochures featuring Fun Package Deals, Your Vacation Is Here and Discover your Outdoor Playground
  • 25,000 Trail Map Guides featuring the Region and businesses
  • Billboards at major attractions and key traffic locations in Belleville, Stirling and Kingston. More to follow, expanding further into Ontario.
  • Tourism & Recreational Trade Shows
  • Radio advertising
  • Multiple Community Partnerships

“Thousands of km’s covering Bay of Quinte to Algonquin Park and more.”

 The maintained trail system is open all year round. Eastern Ontario Trails Alliance’s (EOTA) trail network extends north from the Bay of Quinte up to south of Algonquin Park, Havelock to just west of Perth linking outdoor recreation and adventure to the natural environment and rural communities and their businesses, along the way. The trail network offers access for hiking, cycling, horseback riding, ATVing and snowmobiling…the list goes on! Photography enthusiasts, artists, bird watchers, nature lovers, those on a spiritual journey can explore to their heart’s content.

Get Your Business Out There!

 Local businesses are invited to participate, become a Trails marketing partner to attract business, get found, increase sales and visits.  Put together a package deal, sign up online for free. Pick other advertising opportunities or consider what I think is The BEST deal: the ‘Whole 9 Yards’ for $695/yr where you get promoted online, banner ads, featured package, interactive map, brochure/map guide ad and signage at entrances and along the trails pointing customers to your location. Signs are for 3 years!

That’s an excellent price for advertising considering we’ve just placed several ads for other clients for the same price, for ONE time in ONE magazine issue.

About the Eastern Ontario Trails Alliance Our mandate is to develop, manage, maintain and market a comprehensive network of year round shared use recreational trails for the economic, tourism and job creation that they bring to our region within Eastern Ontario. 

For more information about The Eastern Ontario Trails Alliance, please contact Laura or
Cindy Cassidy ~ General Manager, Eastern Ontario Trails
Phone 613-478-1444 ~ Email [email protected] ~ Web site www.thetrail.ca

Stay tuned for more advertising and marketing projects to follow. See you on The Trails!

 

 

 

This entry was posted on Thursday, May 2nd, 2013 at 10:47 am by Laura Brasseur and is filed under Marketing, Tourism. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. Mrs. Mimi Akter
    June 18, 2013 at 8:32 am

    Awesome Blog. It’s really informative & helpful post, Thanks

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